What is the term for a globally recognized avatar?
Gravatar
Visatar
Global Avatar
Avatar X
Which of the following is an example of an effective call to action?
We look forward
to staying in touch with you
We'll be back
next week with a new post
Thanks for
reading our blog
Click here to download a whitepaper
True or false? Blogger is owned by Google.
False
True
Which of the following is an effective way to encourage readers to comment on posts?
Have a pop up
notification telling a reader to comment display when they scroll to the end of
the post
Move the comment
section to the top of the page
Hold a contest
to reward the reader who comments the most
Include a call to action at the end of the post
asking readers to comment
What is an SEO best practice for a post's permalink?
The permalink
should only include the date of the post
Permalinks are
not taken into account for SEO purposes
The permalink should include the focus keyword
The permalink
should only include the post number
What is a tag?
An HTML line
break
A word that helps define what the post is about
The title of the
post
An image in the
post
What is a widget?
A small application on a page that has a useful
function
A user
acquisition tool
A snippet of
code that collects data about visitors
The banner on
the top page of a website
True or False? Video blogs are best posted WITHOUT a typed blurb above or below the player.
False
True
True or False? Guest posting on other blogs compromise the credibility of your own blog.
False
True
True or False? Blog comments contribute to SEO.
True
False
___ is programming code that can be read, viewed, modified, and distributed, by anyone who desires.
Freemium
CSS
FFA
Open Source
A favicon (the graphic that appears in the address bar of a browser) should
be larger than
30 pixels across
include your blog's logo
show a picture
of the author
have bright
colors
What metric refers to the number of times a reader clicks your CTA?
Impressions
Converts
Click Through Rate
Actions Taken
True or False: Alt Text describes an image to search engines.
False
True
When blogging for business purposes, it is important to do what?
Include your
CEO's name in blog posts
Include a call-to-action that allows you to capture
lead information
Include your
company description at the end of each blog post
What is anchor text used for?
Bloggers don't
use anchor text
To anchor a URL to some text on a web page
To emphasize a
certain section of a post
To segregate
sections of a post
Which of the following RSS tools is the standard among bloggers to become indexed?
Aweber
FeedBurner
Subscribe2
Feedblitz
What Internet coding language is used to style a layout of a blog
PHP
Javascript
CSS
Objective-C
What term describes a list of links to various blogs or news sites?
Share Buttons
Blogroll
LongTail
Blogging
Blogchain
What is most telling metric of a blog's success on social media?
Comments
Likes
Favorites
Shares
Which of the following is a micro-blogging site?
About.me
HubSpot
Twitter
Blogger
How are blog posts shared on Tumblr?
Reshares
Reblogs
Retweets
Relays
Sub-headers can be created using which of the following HTML tags?
<h2>
<subheader>
<p>
<header2>
What is the HTML tag to denote header text?
<header>
<title>
<h1>
<header1>
Which of the following is a proper format for a company's blog URL ?
http://www.company.com/content/blog
http://www.company.com/posts
http://www.blog.company.com
How does the page title of a post differ from the meta title?
The page title
should not include the post title
The page title
MUST utilize the focus keyword in order to be indexed properly
The page title
includes the name of the author
The page title is visible to readers
In order to inspire a reader to perform an act after reading, the post should include a:
Quotation
An interesting
title
A comment
section
Call to action
Which of the following displays a blog as a sub-domain?
smarterer.com/blog
tumblr.com/smarterer
smartererblog.com
blog.smarterer.com
What is an SEO best practice for including images in a post?
Defining the alt text
Linking an image
to another site
(none of these)
Giving the image
a title
Which of the following social networks will generate the highest ranking SEO for a blog post:
Tumblr
Twitter
Facebook
GooglePlus
Which of the following is a tool commonly used for scheduling out and assigning blog content for writers?
RSS Reader
Task Management
Software
Email Posting
Editorial Calendar
Typically, what is the primary goal of a business blog?
Lead Generation
Gaining landing
page visits
Gaining Social
Visibility
Creating a
sharable branch of your web effort
True or False: It is NEVER a good idea to write a post with controversial content.
False
True
How long should the title of your blog post be?
No longer than
50 characters
No longer than
100 characters
No longer than 70 characters
Doesn't matter
Which of the following elements should utilize the focus keyword of the blog post?
All of these
Page title
Header
URL
True or False? A professional blog should be hosted using its own domain name.
True
False
What is a CTA?
Corporate Test
Action
Cohesive Text
Algorithm
Call To Action
Current Text
Assessment
What is the most important item to have in a post for SEO?
byline
photo
text
link
video
Blogger was originally owned by what company?
Google
Pyra Labs
Yahoo
Facebook
True or False? Companies that blog have over 50% more website visitors
False
True
What is the blogosphere?
A popular globe
sold on ThinkGeek
The collective community of bloggers and blogs on
the Internet
A fictional term
invented by Douglas Adams
A meetup group
of bloggers
Of the following, which is the best way to analyze the 'visits' metric?
Total blog traffic
Total website
traffic
Traffic on
individual blog posts
Blogging best practices include the following:
Promote your
content across various platforms
Create quality
content
Optimize your
SEO by adding links and pictures
All of these
Which of the following topics is appropriate for a B2B blog?
Product sneak
peaks
Industry leader
profiles
Customer testimonials
All of these
Specific keywords with small search volume are called:
Needle-In-The-Haystack
Keywords
Low Key Keywords
Search Specific
Keywords
Long-Tail Keywords
True or False? Blogs with photos are more likely to be shared socially.
True
FALSE
What term refers to quoting thought leaders in attempt that they share your blog with their own networks?
Stickiness
Conversion
Ego Trapping
Social Symbiosis
Blog posts should contain which of the following?
In-text
citations
An image
All of these
Subheaders
According to Matt Cutts of Google, the optimal keyword density for blog posts is:
2.5-3.5%
Below the point where the language ceases to make
sense
0.5%
1.5-2%
How many different blogs can you create under one Blogger account?
1
150
50
100
What is the peak time for blog commenting?
4pm
9am
12pm
8am
What is the peak time for link sharing among blog readers?
2pm EST
7pm EST
7am EST
11pm EST
True or False? A blog with poor visit numbers will also have poor lead numbers.
False
True
True or False: Meta keywords are one of the most effective elements to boost the SEO of a post.
True
False
According to Hubspot, how much more inbound links do companies who blog typically have?
97%
35%
81%
15%
True or False: Hubspot recommends that businesses primarily use branded keywords in blog content.
False
True
