The main goal of copy written for web elements is to:
make the user feel excited
fill in white space
give the user extensive details
make it easy for
the user to navigate the site
Which of the following is an example of conversational copywriting?
If you're not completely satisfied with Product X,
we will refund the purchase price.
An indepent medical study shows that Product X…
Product X contains 100% organic ingredients.
Like you I
struggled with dieting, but then I found Product X.
A copywriter differs from a content writer in that a content writer’s work is generally not:
Grammatically correct
Promotional
Based on research
Funny
The continuation of a story from one page to another is called a:
Jump
Bookmark
Lead
Foldline
The section of a blog post that contains the author's name is the:
By-line
Attribution section
Fold
Call to action
When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?
Two in the middle and last
First, second,
and last
All three in the middle of the list
First, second to last, and last
True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.
True
False
What is an ellipsis?
^
~
...
&
What is recommended as one of the best ways to edit your work?
Read it from a hard copy
Read it aloud
Read each word twice
Read it on a different device
To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:
"Put quotes around the copy"
Capitalize Each
Word's First Letter
Put a few exclamation points at the end!!
CAPITALIZE EVERY LETTER
Which of the following is more like content writing than copywriting?
Product description
Slogan
Sales letter
A how-to article
When optimizing content, a copywriter should avoid keyword __________.
juggling
jumping
tapering
bashing
stuffing
Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:
Titles
Personas
Characters
Saps
Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:
A funnel
An action device
The exit form
The tagline
The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:
Attitude
Awareness
Action
Answer
True or False? A good copywriter will focus on selling the features, not the benefits, of a product.
False
True
A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:
Search ad
Pay per click ad
Advertorial
Blog
A document that provides a detailed overview of the copywriting project is the:
Copy brief
Focus sheet
Copy window
Project carton
When building a relationship and trust with a new social media campaign, it is recommended that you avoid:
Sharing a story
Establishing your brand's voice
Selling
Interacting in conversations
The short saying or motto of your copy is the:
Catchphrase
Foldline
Gutter
Tagline
Which item is NOT a typical job for copywriters?
Marketing Copy
Blog Posts
Product Descriptions
SEO Articles
Technical
Writing
A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:
Conversion
Desire function
Call to action
Open rate
A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:
Carrot and stick technique
Focus guide
Whitepaper
Trial offer
A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:
When your target
audience has a highly technical knowledge of a product
When your target audience knows very little about
your product or service
When your target audience is teens
When your target audience is newspaper readers
The first, usually top-half of a website which is visible without scrolling is referred to as:
Golden section
Top placement
First capture point
Above the fold
The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:
Golden thread
Tagline
Focus keeper
Wrapup
Which of the following is most closely tied to a company's overall brand?
Punctuation
Tone
Grammar
Sentence structure
Spelling
In terms of copywriting, what does USP stand for?
Unclear Soft Proposition
Uniform Sales Pamphlet
Unique Selling
Proposition
Universal Safe Payment
This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.
Price point
Quality pronouncement
Testimonial
Product rant
Which of these is NOT a specific function of the headline?
Make the sale
Draw the reader into the body copy
Get attention
Deliver a complete message
With regard to length, copywriting should be:
No longer than three paragraphs
As long or as
short as it needs to be depending on what the situation calls for
Always more than three paragraphs
As absolutely short as possible
A copywriter would be most likely to write content for which of the following?
Personality quiz
Newspaper Op Ed column
Fiction novel
Sales brochure
A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?
Guilt
Desire to belong
Establishing
authority
Fear
Copywriting for SEO involves using several:
catchy words
keywords
rare words
buzzwords
hype words
Holding the prospect's attention is NOT an important aspect of copywriting. True or False?
True
False
True or false? Proof that is emotionally appealing is more likely to be accepted and believed.
True
False
Which of these would be included in a copy brief?
Insights into the target audience
The goal of the project or campaign
Details on special offers, pricing, or incentives
All of these
The best copywriting is:
Disguised as information
Complex and challenging
Emotionally misleading
Clear and
concise
The process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results is:
CTR
EPC
SEO
ROI
As part of a collaborative team, a copywriter might work with:
Art director
Client
Marketing team
All of the above
What does AIDA stand for?
Attack, Interest, Distract, Action
Attention,
Interest, Desire, Action
Attract, Intense, Dreamy, Advertise
Attract, Instigate, Drop, Allow
"What's In It For Me" is the number one question going through your customers head?
True
False
Which statement best describes a successful copywriter?
Successful copywriters must have a college degree
in journalism
Successful
copywriters come from all walks of life
Only published authors can succeed
You can only get hired as a copywriter if you are
also an artist or photographer
The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:
Awareness
Longing
Feeling
Emotion
The ________ is considered the most important element in most advertisements.
last 20%
bullet list
last sentence
headline
Copywriters who write for websites should:
Know basic programming languages
Be knowledgeable
about search engine optimization
Have a degree in Computer Science
Be proficient with Photoshop
The words people use when using search engines to find the solution you offer are called:
Keytags
Keywords
Drivenwords
Copywords
