What does ROI stand for?
Regulation Of
Industry
Return Of
Invention
Return On Investment
Regulation Over
Implementation
Displaying relevant messages to users based on the type of content they consume is known as:
Sourcing Ads
Contextual Targeting
Match
Advertising
Display
Advertising
What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?
PopUnder/PopUp
PopOut/Interstitial
ad
PopBack
PopOver
What term refers to a snippet of HTML placed on a webpage to display an ad?
Block
Tag
Cut
Snip
What is contained within display ads?
Pitch
Community
Analytics
Content
What is a cookie?
A trend tracking
code snippet stored on a user's hard drive
A way to
communicate web history between a user, webhost, and SEO algorithms
A small piece of data sent from a website and
stored in a user's web browser while a user is browsing a website
A compressed
tool for websites to organize the PC specs, data usage, and third-party add ons
used by a visitor
What is a Call To Action?
A global
rallying cry, sparked socially online, that can mobilize like-minded
individuals to make substantial, real world change
When a company
sparks an increased focus on social media engagement, starting or cleaning up
their image and accessibility on multiple social platforms
A line within content or an ad asking the reader to
visit a page, submit a comment, share the content, etc.
A weekly (or daily)
theme or goal a company profile places for itself, achievable via CTR traffic
metrics
What does the term re-targeting mean?
the ability to
send an email to anyone who has viewed your display ad
a feature that
lets you show an individual two versions of an ad on the same page
the ability to
use Facebook to target anyone who has viewed your AdSense ad
a feature that lets you reach people who have
already visited your site with display ads
What 2 components make up a simple banner ad?
A Python base
and HTML head
The HTML tag for a link with the HTML tag for an
image
TREOS specs
& a BTHATS base
Dated JAVA text
and the first line of GIF coding
What does CTR stand for?
Core Theme
Reaction
Current Tracking
Record
Cost Time
Revenue
Click Through Rate
True or False? Animated ads yield stronger results than static ones.
False
True
True or False? A 'hit' happens when a web server receives a request.
True
False
What is the most important thing to consider in defining a display campaign?
the attribution
model of the campaign
your target audience and goals
the campaign ad
size
the projected
cost of the campaign
Online display ads are often referred to as:
Bulletins
Banners
Billboards
Buttons
What are rich media ads?
Ads that use audio, video, or animation programming
Ads heavily
loaded with SEO terms
Ads backed by
popular culture organizations
Ads that produce
significant monetary value
What file format allows for silent looping video?
.ZIP
.RAR
.GIF
.JPEG
What does CPC stand for?
Cost per Code
Cost per
Customer
Cost per Contact
Cost per Click
What can make up a display ad?
Sound
Video
All of these
Images
Online advertising is often divided into two categories, display and:
Search
Set
Structured
Social
What does a megaboard or leaderboard refer to?
an ad placed the top center of a page
an ad placed at
the top right of a page
ad ad placed at
the bottom right of a page
an ad placed at
the bottom center of a page
What does it mean when a digital ad is "Above the fold?"
It is visible in the upper section of the web page
with no scrolling required
It is
outperforming other ads in the campaign and should be given the most attention
Clicking the ad
will bring the user to a new web page
It is adhering
to design and branding best practices
Which of the following are monetization models for display ads?
CPM, CPC, CPP
CPM, CPC, CPA
CPA, CPC, CRA
CPA, CPC, CPF
Which of the following is a benefit of display ads?
the same ads can
be used for every audience
they target only
users who are familiar with your brand
the produce a
relatively low click-through-rate
they appear next to content that you are already
viewing
Text that appears while a banner is loading or when a cursor moves over a banner is called:
Hidden text
Alt text
Main text
Clear text
True or False? It's typically recommended to make banner ads as large as possible to improve performance.
False
True
True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.
True
False
True or False? SEO based keywords are irrelevant in Display Advertising.
True
False
True or False? All banner ads should click through to a website homepage.
False
True
Which of the following IS NOT a Google Display Network targeting option?
Topics
Demographics
Placements
Purchases
What are banner ad networks?
Multimedia
broadcasting networks
Networks that act as brokers between advertisers
and publishers
Networks that
compile and share banner advertising advice
Social networks
based on banner ad best practices
In what way are skyscraper ads displayed?
All of these
Horizontally
In a looping GIF
Vertically
Which of the following is typically important in crafting an effective CTA?
using the word
free
including capitalized
words
conveying a sense of urgency
using several
hyperlinks
True or False? Display Ads should always be published in company colors.
True
False
What is the click-through-rate of the average banner ad?
0.10%
10%
5%
22%
Which of the following is a standard IAB ad size?
240 x 380
200 x 600
300 x 250
100 x 325
What term describes the tendency of web visitors to ignore banner ads?
Banner Blindness
eFilter
Banner Block
Ad Aware
What does CPM stand for?
Cost Per Thousand
Cost Per Million
Cost Per View
Cost Per Month
Which of the following is a standard IAB ad size?
240 x 380
200 x 600
728 x 90
100 x 325
Which of the following is a benefit of Facebook's Custom Audiences feature?
ability to
target relatives of existing users
ability to use
Facebook data to target users with AdSense ads
ability to
target based on last login time
ability to target individual people with ads
In what way are leaderboard ads displayed?
Horizontally
All of these
Animated
Vertically
Which of the following is a standard IAB ad size?
100 x 325
160 x 600
200 x 600
240 x 380
Which term describes the 'lifetime' of an ad campaign?
Fortitude
Stamina
Flight
Train
What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?
120x600,
300x600, 728x90
160x600, 300x250, 728x90
120x600,
300x250, 728x90
160x600,
300x600, 728x90
One common way for a publisher to fill up unused inventory is to use:
Pinup ads
White space
House ads
Expired ads
What does DSP stand for?
Data Supply
Platform
Data Side
Platform
Demand Side Platform
Document Supply
Platform
What are interstitial ads?
A consistent
banner on every webpage within a webpage
Ads that appear in front of or "on top
of" a webpage's content
An umbrella term
for banners, pop-ups, etc.
Ads that appear
when a user navigates away from a webpage
What does SSP stand for?
Supply Side Platform
Source Supply
Platform
Sleek Server
Platform
Server Side
Platform
What term refers to the amount of time spent at a site over a certain period of time?
Hold
Durability
Stickiness
CTR
Which of the following is NOT one of the ten largest display ad networks in 2013?
AdIt
Google Ad Sense
Chitika
Advertising.com
What are page views?
The number of
times a page has been seen by unique IP addresses
The number of
times a page has appeared in search results.
The number of times a page has been requested from
the server.
The number of
times a page has been seen by Google's ranking algorithm
What does DMP stand for?
Data Management Platform
Data Marketing
Platform
Demand
Management Platform
Demand Marketing
Platform
What does the RFM model stand for?
Robust-Frequency-Monetization
Recency-Frequency-Monetary
Rich-Frequency-Monetization
What % of earnings from AdSense content ads do publishers collect?
42%
68%
13%
82%
What is The Golden Triangle?
The top-left corner of Google's search results.
The modern flow
of e-commerce
Twitter,
Facebook, & LinkedIn
Three common SEO
strategies
What term refers to a block of color used to surround feature aspects of an ad?
Background
White Space
White Paper
Backdrop
What term describes an online display ad normally 88 x 31 Pixels in size?
Macro Button
Micro Button
Micro Banner
Meta Banner
What is a software system that links topics on the screen to related information and graphics?
Hypertext
Hyperlink
Hyperport
Hyperbeam
What term describes the linking of ad tags from different servers, networks, etc.?
Daisy Chain
Blackwater Chain
Chainlink
Breadcrumb Chain
Which of the following may help improve the performance of display ads?
keep the image file size low
use a red button
in the ad
use only blue
and green in the ad
include a
primary and secondary call-to-action
The ads in a column on the left or right side of a web page are called:
In-line ads
Content ads
Gutter ads
Border ads
