Can you use the same keywords in different ad groups?
No, never
Yes, always
No, except for
phrases
Yes, except for
the fist week of your campaign
What does CPM stand for?
Cost-per-thousand.
Clicks-per-thousand.
Cost-per-minute.
Cost-per-month.
How long can updates to your reporting take?
Up to 24 hours
Reporting is
updated every hour
Up to 2 weeks
Reporting is
updated instantly
What are the Adwords account access levels?
Administrative,
Standard, Client, Email-only.
Manager,
Standard, Read-only, Email-only.
Administrative,
Manager, Read-only, Email-only.
Administrative, Standard, Read-only, Email-only.
If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?
At most one; the keyword with the highest Ad rank
will win.
At most one.
Google will pick the highest CTR ad, unless you have turned on equal rotation.
None. Google
disallows advertising on two websites with the same keywords.
Two. Google will
allow an ad from each active campaign.
At least one;
Google will randomly pick one of the ads that could be triggered from each
campaign.
Which is the minimum requirement for using Conversion optimizer in your campaigns?
There is no
minimum requirement
15 conversions in last 30 days
30 conversions
in last 15 days
How do you exclude topics in contextual targeting?
There is no
exclusion option
There is no
contextual targeting
Uncheck the
boxes for suggested keywords
Use the exclusions link in the topics tab or
negatives
You will see an error message if you try to add keywords containing which symbol to your account?
@
-
&
+
How do you implement a broad match modifier?
By adding the
term "broad match" to the keyword ad group
Broad Match is not
a valid modifier
By putting a + directly in front of one or more
words
By turning on
the automatic bidding feature in the settings menu
What does it mean if your account is set to Manual Payments?
You must add money to your account before you
receive ad activity
Your account can
be used for payment with the Adwords API
Your ads will
run on a deficit of funds until you refresh the account
You are billed
after you accrue the costs of your account activity
Which of the following searches will not show your ad when you are using the phrase match keyword "guitar strings"?
Guitar strings
sale
Buy guitar
strings
Nylon guitar
strings
Strings for guitar
What is the maximum number of characters in a Ad headline.
30
15
20
35
25
Which one of these is not a tab within a campaign tab?
Keywords
Settings
Format
Networks
Which of the following is not a valid geographical targeting option?
Targeting by
city
Targeting a
radius around a point on a map
Targeting
streets along a map route
Targeting female english speakers
What do you use to navigate to different sections of your account?
A map
A command line
Tabs in the top
None of these
How are AdWords ranked?
By the quality
of ads and the number of keywords
By the maximum
cost per click
By the quality of ads and the maximum cost per
click
By the quality
of ads
Which setting is NOT available to choose when you create an ad?
Destination URL
A formatted image
Display URL
Description line
2
What is the maximum number of characters allowed in Ad headline?
20
25
30
35
What are "ideas"?
Reporting
guidelines provided by Adwords
A group of help
articles provided by Analytics superusers
Adwords provided ideas to potentially improve your
ad performance
None of the
above
What is the primary benefit of broad matched keywords?
It attracts less
competition.
It attracts more traffic.
It's easier to
organize keywords.
It makes it easy
to create an ad group.
When you subscribe to Google AdWords, how does that affect natural Google search results?
Your company
will appear at least ten times in natural search results
Your company no
longer shows up in natural search results
There is no effect
What are managed placements?
Specific
websites managed by Google.
Ad placements on specific sites on the Google
Display Network chosen by the advertiser.
Website ad
placements chosen by Google.
Websites managed
by the advertiser.
Each campaign has a _________ budget.
annual
unlimited
daily
weekly
Where can you find your Notification Settings?
My Account
Campaign
Billing
Tools and
Analysis
What are call extensions?
The protocol
that installs a persistent cookie in the browser to track conversions
An ad feature that allows you to add a phone number
to your text ad
The name you
supply as a way to group keywords you want to track
The section of
radial buttons in the settings menu
What is a cost per click?
The amount of
money you spend to create your web site divided by the number of paying
visitors
All of these
The amount of
money you earn when someone purchases from your web site
The amount of money to pay when someone clicks on
your ad and visits your web site
What are excluded placements?
Places on the
Internet you are not allowed to visit.
Websites or webpages where you don't want to run
your ads.
Search queries
not allowed on Google.
Websites not
allowed by Google.
"Sign Up Now" is an example of a:
indirect
offering
call to action
marketing
imperative
customer
recommendation
True or false? It is NOT possible to pause an individual text ad.
True
False
What are Adword's Managed Placements?
Ad placements on specific sites in the Display
Network where you'd like your ads to appear
An ad feature
that allows you to add a phone number to your text ad
The average
position of where your ad is showing relative to other ads
The method of
preceding your keyword with @ symbol to add variations
Can your ads be shown on iPhones?
Yes, always
No, but since
2013 that will be possible
Yes, but only in
the US
No, never
Ad texts should be:
tedious and
confusing
long and
detailed
short and vague
simple and enticing
What is the Display Ad Builder?
A display
builder tool that is not affiliated with Google
A tool within Google Adwords that allows you to
create display ads
A tool that is
only available to corporate accounts with an active MCC
A software that
is available for downloading from Google for a fee
When does Google charge you for an ad?
Only when a sale
is made through the ad
Every time a person clicks your ad
Every time your
ad appears on a webpage
The service is
completely free
What is the best tool to use to search keyword competition and search volume?
New Placement
Tool.
Ads Preview
Tool.
Insights for
Search.
Keyword Planner
What metric is a part of your Account Activity?
Clicks
Impressions
API units
consumed
All of these
What is a SERP?
Search Engine Results Page
Search Engine
Research Page
Search Engine
Results Paragraph
Search Engine
Reporting Page
Which is an example of a negative matched keyword?
-used
"used
book"
[used books]
used books
Which of the following is not a valid way to add keywords to your campaign?
Via keyword tool
Preceding your keyword with @ symbol to add
variations
Via inline edits
Via the +Add
keywords feature
When you do a search query on google.com, which two types of results could appear?
Sponsored
listings and paid listings.
Natural listings
and free listings.
Free listings
and organic listings.
Organic listings and paid listings.
Where can you get an overview of your ad campaigns?
Get-to-know Tab
None of these
Campaign Tab
Billing Tab
Google Gmail is part of the Adwords display network.
True
False
What format is NOT available for you to choose for you ads?
Image
Video
MS Excel
Text
What is in-line editing?
An account
feature that lets you edit location and language settings in ad groups.
An account
feature that lets you edit account preferences and notifications.
An account
feature that let's you edit image ads and image fonts.
An account feature that lets you edit ads,
keywords, placements, and bids right where you see them in your account.
How do you create a new campaign?
The Networks tab
of any campaign
Use the New Campaign button on the Settings tab
You need a new
account for each new campaign
Use the keyword
tool to add new keywords to your ad
Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
A corporate
account is used, rather than a personal account
The Adwords
budget is $1 million per month or higher
The same Google account email address is used for
both services
There are
multiple people at the organization using both services
A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.
False
True
One set of keywords and placements for one or more ads is called a(n):
ad match
ad group
family
ad chain
What are the two types of networks that Google uses?
Local and
overseas
CNN and ABC
Search network and content network
Local and remote
What is one way to improve your ROI?
Make sure your
website is easy to navigate
Adjust your bids
All of these
Using a landing
page that's most relevant to your ad.
Use highly
relevant keywords and ad text
What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?
Google Search
Google Trends
for Websites
Google Analytics
Google Translate
Google Pack
Can you have multiple ad groups?
No, never
Yes, always
Yes, but every
month they must be reviewed for relevance
Yes, but only
when you pre-pay your charges
What may happen if a keyword is not performing well?
You may be asked
to increase your bid amount
All of these
The quality
score may decrease
Your position on
the search page may drop
What tab do you use to add or remove additional users to your account?
My account
Billing
Opportunities
None of these
What can be done to improve the position of your ad?
Be an Adwords
super user, reached when you activate 1,000 ads
Increase your CPC bid
Link your
Adwords account to your Google Analytics account
Use an Adwords
corporate account, rather than a personal account
Surrounding your keyword phrase in brackets, such as [tennis shoes] will result in which type of keyword?
Variable match
Phrase match
Broad match
Exact match
What does CTR stand for in Adwords?
Click through rate
Click to read
Click through
ratio
Conversions
through renewal
Can you switch to manual bidding after you setup an automatic bidding?
Yes, but only
once per week
No, never
Yes, always
Yes, but only
once per month
True or False. You are able to see which time of the day when your AdWords converts the best.
True
False
What is considered to be a close variant of a word when using broad match keyword?
Abbreviations
Singular and
plural forms
Misspellings
All of these
How can you find your disapproved ads?
Select the disapproved check box under Approval
Status
The Linked Accounts
tab
The Ad Extension
tab
Link your
account to your Google Analytics account
Which Of The Following Is An Example Of A Call-To-Action Phrase?
Lowest Prices
Best of The Web
Personalized
Service
Buy Here
What is true about Adwords remarketing?
All of these
You can reach
viewers multiple times per day
You can use it
with contextual targeting
You get the same
bidding options as other Display Network campaigns
What do you need (by default) to log in to your AdWords account?
An email address and a password
A user name and
a pin
A pin only
None of these
Can you control how much you spend daily on AdWords?
No, never
Yes, always
Yes, but only in
Europe
Yes, but only
when you pay in euros
How can you avoid showing an ad when users search for free or cheap?
create a match
in quotes "" for the searched phrase that includes free or cheap
add "cheap" and "free" as
negative keywords
create an exact
match for the searched phrase that includes free or cheap
create a broad
match for the searched phrase that includes free or cheap
Which one of these is a level of an AdWords account?
Ad groups
Account
All of these
Campaign
Under which tab can you add links to Google Analytics?
Campaign
My Account
Opportunities
Tools and Analysis
Which of the following is an idea category provided by Adwords?
Keyword
All of these
Budget
Bid
What is the purpose of the conversion tracking tool?
To see more
statistics
To see how clicks convert into sales
None of these
To convert
currencies when you review statistics
What is a destination URL?
An image that is
placed next to your ad
An address of a web page that visitors are directed
to when they click on your ad
A URL that will
appear in the bottom of your ad
A text that
explains what products you sell
What happens when your cost reaches your budget amount?
Your ads will stop showing for that day
All of these
Your account
will be terminated
Your checking
account will be debited
On what page are ads with 1-3 position?
page 5
page 3
page 4
page 2
page one
How often can you change your budget?
Monthly
Bi-weekly
Yearly
No limit
Can you obtain an estimate of how many clicks you can expect per day?
Yes, but only if
your budget is at least $1,000
Yes, always
No, never
No, that only
works with Yahoo!
Can you import conversion tracking data from Google Analytics?
No
Yes
Do you have to indicate your currency?
Yes, but only
when you pay in euros
Yes, always
No, never
Yes, but only in
Europe
Who is allowed to use Google Adwords?
Anyone
Only Certified
Adwords Professionals
Only Web
Designers
Only Chief
Marketing Officers
What is the minimum spending requirement?
None
$100.00
How many websites can you advertise in a single ad group?
4
3
2
5
1
What is the minimum monthly charge for Google AdWords service?
$15
None
$10
$1
Which of the following are acceptable ad formats when using the Display Network?
Animated image
ads
Rich media ads
All of these
Video ads
What is Manager Defined Spend (MDS)?
A simple way for MCC users to control the budgets
of their managed accounts
You are not
charged for clicks to your landing page, only the conversions from your ad on
your site
An ad feature
that allows you to add additional information to your text ad
Locations on the
Google Displany Network where your ad could appear
Which symbol is used to denote an exact keyword match?
[keyword]
*keyword*
!keyword
"keyword"
(keyword)
What is an Adwords budget?
The amount in
conversion charges that an account can accrue in a specified period
The amount of
revenue to your website projected from Adwords ads
The amount in click or impression charges that an
account can accrue in a specified time period
An ad feature
that allows you to add additional information to your text ad
Which one is a mandatory step when you create you AdWords account?
Indicating your
cell phone number
Providing a list
of your hobbies and other interests
Writing a one
page essay
Indicating the time zone
Which of these is not quality score factor?
Domain Name
Ad Text
Keyword
Landing Page
Preceding your keyword with a minus sign, such as tennis shoes -used, will result in which type of keyword?
Negative match
Exact match
Variable match
Phrase match
Destinational URL is:
The address for
the webpage which is the top converting page.
The address for
the webpage which is the main landing page.
The address for the webpage where you'd like people
to be sent after they click your ad.
The address for
the webpage which is shown in your ad.
When you review your statistics, which one of these can you not review?
Number of
impressions
Number of sales
Click-through-rate
Number of clicks
Which of the following is not a keyword match type?
Exact
Phrase
Variable
Broad
Negative
In what language can you create your campaign?
English
French
Spanish
All of these
AdWords will automatically ______ your keywords.
italicize
bolden
underline
Is it possible to make your ads only appear in certain areas of the country?
This feature is
planned
Yes
No
What are the two types of placements on the content network?
None of these
Fast and
moderate
Managed and automatic
Liberal and
conservative
True or false? Keywords are case sensitive.
True
False
How many ads can you create with your account?
Only one
Onle five
No limit
That is not
possible
What is remarketing?
The length of
time a user's cookie stays on the membership list if the user doesn't visit
your site again
The method of
using text ads in combination with contextual targeting
Targeting active
keywords with a different modifier after a previous bidding
Targeting previous visitors of your website as they
browse other sites on the Google Display Network
When you review your statistics, what date range can you choose?
All of these
Last 7 days
Today
Last month
What does MCC stand for?
My Client Center.
My Client
Creation.
My Conversion
Center.
My Client
Conversion.
Which of these is not a keyword match-type?
negative
broad
exact
normal
phrase
What is an automatic bidding?
A way to avoid
setting up campaigns
A way to let
your customers make bids on an online auction automatically
An option that allows Google to provide as many
clicks as possible within your budget
None of these
Which of the following is NOT a campaign option?
Eligible
Paused
Removed
Future
The quality score is a measure of:
your ad's
priority
your ad's
aesthetics
your ad's
frequency
your ad's relevance
What do you call putting an ad on a specific webpage of the Google Display Network?
A campaign
selection.
A Branding
Impression.
An optimization.
A placement.
What is a broad match keyword?
Allows your ad
to show for searches that match an exact phrase
A keyword that
is used in more than one Adwords campaign
Allows your ad to show on similar phrases and
relevant variations
A keyword that
is a very good performer for your ad, resulting in higher than average CTR
What is a negative keyword?
A keyword that
is poor performing for your ad, resulting in very low ad rank
Ensures your ad does not show for any search
containing that word
Allows your ad
to show for searches that match an exact phrase, rather than a single word
A keyword that
can result in your ad being disapproved, such as "Best"
A keyword that
is poor performing for your ad, resulting in very low CTR
What is callout extension in Google AdWords?
extension for
mcc accounts
ad extension
this extension
is not available at this moment
billing
extension
Which of the following is a type of ad available in Adwords?
(All of these)
Ads with
placements
Ads with
keywords
Ads with mobile
device targeting
Does a high appearance in organic search results affect whether your advert appears in AdWords?
No. Google treats paid search and organic search
separately.
Yes. Google
ranks adverts higher when the website ranks higher in organic search.
Yes. You can't
appear on the same page with both Paid Search and Organic Search listings.
Yes. Google
ranks adverts lower when the website ranks higher in organic search.
What does CPM stand for in Google Adwords?
Conversions per
thousand clicks
Cost per minute
Cost per thousand impressions
Conversions per
minute
What is a placement?
The amount in
click charges that an account can accrue
The placement of
a user's cookie on the membership list
The average
position of where your ad is showing relative to other ads
Locations on the Google Display Network where your
ad could appear
What is PPC?
Pay Per Click Advertising
Search Engine
Optimization
Natural Search
Advertising
How many characters can you include into a head line of an English language ad?
Up to 20
Up to 25
unlimited
Up to 30
Up to 35
What is the traffic estimator?
A guess about
conversion rates
A calculator for
approximate keyword cost
GPS application
A click estimate on selected keywords
To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?
The Go Live
feature
A custom filter
Ad scheduling
The _trackEvent
method
What is a rich media ad?
A text ad placed
in the skyscraper ad position of any website
An ad placed on
the most highly trafficked sites on the internet
An ad that contains animation or other types of
motion
An ad placed in
Fortune a 500 media property
What does the field Avg. Pos. refer to?
Average Purchase
of Sale, or how much in revenue the average sale on your landing page generates
Average Point of
Sale, or how many conversions from your landing page
The average position of where your ad is showing
relative to other ads
The average
position of your keyword quality score
What are Google AdWords keywords?
Words and phrases that a user types into the Google
search box
Words and
formulae added to the META tag of your web page
None of these
Words and
phrases added to the META tag of your web page
Which of the following can be found in the Tools and Analysis tab?
Account
preferences
Billing summary
Ad groups
Keyword tool
Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Jane's
Joe's
Both ads will
not appear.
Not enough
information to determine relative rank.
True of False? Its Compulsory to use exactly same display URL & destination URL in your ads.
True
False
If your ad is disapproved, how do you resubmit it?
Add the ad to
the Review query for another review by Adwords
You cannot
resubmit ad ad for approval
Get in touch
with your local Google Adwords representitive.
Edit the ad and resave it
How do you add sitelinks to your campaign?
The Ad Extension tab
Click the icon
next to the ad
The Linked
Accounts tab
Initialize the
API to send data
Which is an example of an exact matched keyword?
+Buy Laptop
[Buy laptop]
"Buy
laptop"
Buy Laptop
What is the Adwords account hierarchy?
Account > campaign > ad group
Account >
billing information > campaign
Account >
campaign > keywords
Account > ad
group > campaign
Which factor has no influence on Quality Score?
CTR
Keyword
Landing Page
Budget
If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?
500
200
100
400
Which of the following is not a website that Google AdWords is featured on?
Yahoo
AOL
YouTube
Google News
Google Search
What does MCC stand for?
My Client Center
Multiple Cached
Clicks
Managed Click
Control
Manager Client
Central
Multiple Client
Center
Phone numbers are acceptable in what part of your ad?
All of these
Call extension
Hyperlinked
headline
Site extension
Which element will NOT help you design successful advertising campaigns?
Not including one of your keywords in your ad text.
Including prices
and promotions.
Creating simple,
enticing ads.
Using a strong
call-to-action.
What is the default keyord matching option?
Phrase Match
Exact Match
Broad Match
Variable Match
What is a display URL?
A URL that will appear in the bottom of your ad
A text that
explains what products you sell
The destination
URL your ad will land on
An image that is
placed next to your ad
All of these
Max bid x quality score =
Ad Rank
Consumer
Retention Rate
Ad Score
Ad Volume
Where do ads with placement selection appear?
In spots 1, 2,
or 3 of the search engine results page depending on your bid
On gmail text
advertising only
Wherever in the Google Display Network you've
chosen
On foreign
extensions
In remarketing campaigns, what is the default membership duration?
30 days
365 days
60 days
2 weeks
How do you get a My Client Center account?
From the New
Campaign tab in the settings menu
Visit google.com/adwords/myclientcenter and sign up
Request
corporate status from the Adwords customer service link
You simply
activate it from your Account Settings menu
What is a phrase match keyword?
A keyword that
is used in more than one Adwords campaign
Any keyword you
specify to not serve your ad when searched in quotes (as an exact phrase)
A specification
which will display your ad near search results that contain your keyword phrase
multiple times on the same page
Allows your ad to display for searches that contain
your phrase or close variants
What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?
An active
AdSense account
A Google Adwords
account
Information regarding where and in what industries
the mark is valid
Organic search
results for the product or site in question
Which is not a strong call-to-action for your Ad?
Order Twiddles
Buy Twiddle
Call
Twiddlemakers today
Purchase Twiddle
Search for Twiddles
How is the ad ranking calculated?
Maximum Score x
Quality Bid = Ad Ranking
Bid x Quality Score = Ad Ranking
Daily Bid x
Quality = Ad Ranking
How can you discover relevant placements?
Use the placement tool
Use the broad
match modifier
Use the keyword
tool
Run a Search
Term Report
Why are two or three word phrases better than one word keywords?
One word keywords tend to be too generic
Adwords will
only allow you to bid on a limited amount of one word keywords
One word
keywords are actually always better performing than multiple word phrases
One word
keywords are always more expensive than multiple word phrases
What is a bidding option?
A way to control the cost of your campaign
A way to let
your ads show on iPhones
A way to let
your customers make bids on an online auction
All of these
Along with cost per click, what is the other form of bidding used within Adwords?
Cost per thousand impressions (CPM)
All of these
Bid with Google
+1 credits
Pay per
conversion (PPC)
Which of the following factor does not impact the quality score?
CPA
CTR
Ad Relevance
Landing Page
experience
What setting limits the number of times your ads appear on the Google Display Network to a unique user?
Ad Optimizer.
Frequency Capping.
Location
capping.
Network
scheduling.
What will happen if you don't select a keyword specific bid?
The adgroup default bid will apply to the keyword
Adwords will
prompt you for one for each keyword
Adwords will use
the average bid amount from other campaigns
Your ad will not
run for that keyword search
What is it called when a company's ads are matches to relevant webpages?
Google AdMatch
Contextual targeting
Ad matching
Matchmaking
What are Ad Sitelinks?
The Ad Sitelinks
tab is where you will determine your placements in Google owned or partnered
directories
A feature for search based ads that lets you
include links to other site content not included in your main landing page
An ad placed on
another website or service within the Google Display Netword
A feature which
allows you to see the way your placement ad looks in context by testing in on
your own site
What is the maximum number of AdWords ads that could show on the first page of desktop search results?
2
11
3
4
What can you do with Remarketing?
Remarket to
users who have a history of searching for your keywords
Remarket to
users using keyword targeting in the display network
Remarket to users who have visited your site before
in the search & display network
Remarket to
users who have visited similar sites to yours in the display network only
Remarket to
users who have visited your site before in the search network only
Which is an example of unacceptable ad text?
Lovin it.
Get em now.
Great savings on
kitchen utensils.
Click here.
What will happen if you add a comma to a two word keyword phrase?
Nothing. The
system ignores commas
The system will treat it as two separate keywords
You cannot
continue until the comma is removed
You will
activate a Broad Match modifier
What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?
Placement Tool.
Traffic Estimator.
Contextual
Targeting Tool.
Keyword Tool.
Where can you adjust Geo-Targeting?
Ad Group Level
Campaign Level
Account Level
Geo-Targeting
Level
Keyword Level
Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?
Broad match
Exact match
Phrase match
Variable match
If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?
You cannot
revert to the default bid
Via the +Add
keywords feature
Delete the bid amount from the Max CPC field and
click save
Delete and
re-add the keyword
True or false? Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.
True
False
What is the Adwords Quality Score used for?
Determining how
well written and designed your ad is
All of these
Measuring how relevant your keyword is to your ad
text and the user's query
Determining if
you are allowed to place ads up to 1,000 in number to become a super user
When using broad match, how can you see which search term variations have triggered your ad?
Run a Search Query Report
Run a Variable
Match Report
You cannot see
until the ads are served
Using the
Display Network tool
Which is not a Google recommended element of quality to keep in mind when optimizing your site:
Provide
transparency of how your site interacts with the users computer and information
Include often
updated, relevant, and original content
Traffic rather than the user should be the focus of
your optimization efforts
Provide good and
easy to use navigation for your website
What does WAP stand for?
Wireless Application Protocol
Wide Area
Protocol
Wireless
Application Procedure
Wireless Applied
Protocol
Which of the following searches will show your ad when you are using the keyword [guitar strings]?
All of these
Guitar strings
Guitar string
Nylon guitar
strings
To save wasted clicks, ad texts should include:
store locations
similar products
prices and promotions
competitor
pricing
What requirement must your campaign meet in order to use the Conversion Optimizer?
The account must
be linked to a Google Analytics account.
The campaign
must be set for CPM bidding.
The campaign
must have received at least 30 conversions in the last 15 days.
The campaign must have received at least 15
conversions in the last 30 days.
How is CTR calculated?
Clicks/costs
Ad
Impressions/costs
Ad
Impressions/Clicks
Clicks/Ad impressions
Which of these is an acceptable ad headline?
Widgets
In-Stock, Click Here
Widgets In-Stock
Now!
Widgets IN-STOCK
Now
Widgets In-Stock Now
How does the Automatic Payment billing method work?
You are billed after you accrue the costs of your
account activity
You are
pre-billed in increments of $25 before any account activity
You are billed
each day in real time for your account activity
Automatic
payment does not reflect a payment billing method - it is a keyword bidding
method
Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?
The least
important keyword should be listed first.
No, the order doesn't matter.
Only the first
keyword should be marked with the plus sign ("+red shoes" or
"+shoes red"), so the question is incorrect.
If both are
present then the search query "buy red shoes" will match "+red
+shoes", and not "+shoes +red".
The most
important keyword should be listed first
Which of these is not a bidding option?
CPA
CPM
eCPC
CPC
EPC
Where can you find the reason your ad was disapproved?
Click the icon next to the ad
The Ad Extension
tab
The Disapproved
Ads tab
Link your
account to your Google Analytics account
What is the membership duration of a remarketing campaign?
1,000 days,
unless you petition Adwords for a longer length of time
How long a user's cookie stays on the membership
list if the user doesn't visit your site again
The length of
time you are running the remarketing campaign
The length of
time between individual visits to your site from one unique user
What is an effect of moving a keyword to another ad group?
There is no
effect to this
Your statistics (temporarily) reset to zero for
that keyword
It is very
beneficial to your quality score
In the United States, what is the minimum bid?
$0.001
$0.10
$0.01
There is no
minimum
Which of the following is NOT directly influenced by a high quality score?
Keyword cost per
click
Conversion rate
Estimating first
page bids
How high your ad
will be ranked
Which benefit is not a result of a negative keyword?
Reduce cost of
campaigns
Reach a wider audience
Improve ROI
Improve Quality
Score
Improve in
conversion rate
Online advertising goals generally fall into one of two categories:
Direct response or branding.
Old economy or
new economy.
Branding or
image marketing.
Direct response
or clickthrough rate.
In the My Client Center, what does MDS stand for?
Monitored Data
System
Manager Defined Spend
Modified Data
System
Monthly Defined Spend
How do you calculate AdRank?
AdRank = Min CPC
* CTR
AdRank = Max CPC * Quality Score
AdRank = Max CPC
* CTR
AdRank = Quality
Score * Avg CPC
AdRank = Max CPC
/ Quality Score
What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?
now client
manager can use CPA bidding for all these accounts
billing for
these accounts will be done on annual basis
AdWords
automatically manages all these accounts budget
will be billed for these accounts via manager
order-level monthly invoice
If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?
$50
$20
$15
$10
What is necessary to run Product Listing Ads?
Google Merchant Center Account
All of the Above
Daily Budget
> $25
Shopping Ad
Extensions
Where can you setup your AdWords Remarketing lists?
Within my
AdWords account
Both
Within my
Analytics account
What is the formula for a clickthrough rate?
(Ad impressions
/ ad clicks) x 100
(Ad clicks / ad impressions) x 100
(Ad clicks/ad
impressions) / 100
(Ad clicks /
conversions) x 100
Which of the following is true of inline editing in Google AdWords?
When a keyword, placement or ad is edited, its
statistics reset to zero
It is limited to
keyword grouping and CPC changes
It allows you to
edit the text of your ads right in the SERP
Inline editing
resets bids and destination URLs
Where would you change a campaign's linked Google Places account?
You cannot
change the linked account settings once set
You cannot link
your Google Places account to Adwords
The Linked
Accounts tab
The Ad Extension tab
Which is the mathematical calculation for Conversation rate?
(clicks /
conversion) * 100
(conversion *
clicks) / 100
(conversion /
100) * clicks
(conversion / clicks) * 100
To set up Conversion Tracking, you can
Any of the Above
Install the
Adwords Conversion Tracking Code
Enable
Call-as-Conversion
Import a Goal
from Google Analytics
How can you disable showing ads on mobile devices?
Disable Mobile
devices from Campaign Settings
Not Possible
Uncheck Mobile
Devices in Account Settings
Decrease bid adjustment by 100%
What does the Google Network consist of?
Google.com and
Google Search Partners.
The Google Search Network and the Google Display
Network.
Google.com and
the Google Display Network.
Google Search
Partners and the Google Display Network.
On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?
This cannot be
done in Adwords
Identify an ad
group containing all keywords within the topic
Use the ad
placement selection
Use topic targeting
True or false? Broad match modifiers can be used in negative keywords.
True
False
What determines the first page bid estimate?
Quality score and
the average cost-per-click.
Historical click
through rate and average cost-per-click.
Quality Score
and historical clickthrough rates.
Quality Score and current advertiser competition
for that key word.
How does contextual advertising work?
Keywords are matched to a website by relevancy of
context determined by MediaBot
All of these
A proximity pattern matching algorithm is used to match an ad to its target demographic's location
It works by
providing webmasters with URLs of relevant websites
What is the
keyword analysis field?
This field shows
how much your competitors are spending on each keyword.
This field give you an in-depth view of your
keyword's performance.
This field shows
how many clicks your ad will get in the next 30 days.
This field shows
keyword suggestions and bid prices.
AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?
Keyword level
Account level
Campaign level
Advert level
AdGroup level
How is conversion rate calculated?
Clicks /
Impressions
Clicks /
Conversions
CTR / CPC
Conversions /
CPC
Conversions / Clicks
How do you set different bid multipliers for different times of the day?
Campaigns >
Advanced setting > Ad Delivery > Bid Adjustment
Campaigns >
Advanced settings > Ad Scheduling > Ad rotation
Campaigns >
Bidding and budget > Ad Scheduling > Bid Adjustment
Campaigns > Advanced settings > Ad Scheduling
> Bid Adjustment
Which of the following is a requirement for including a price, special discount, or free offer in your ad?
The word
"free" is not allowed to appear in ads and will result in the ad
being disapproved
There are no
special requirements
Prices must be
listed in the Offers Table you have set up in the Ad Preference Center
It must be clearly displayed on your website within
1-2 clicks of your landing page
What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?
It is
detrimental to your quality score
It is very
beneficial to your quality score
There is no advantage
True or False? You can upgrade your existing normal adwords account to My Client Center (MCC) account.
False
True
What are the three components of the AdWords ecosystem?
Advertisers,
Users, Accounts
Google, Adwords,
Users
Reach,
Publishers, Advertisers
Advertisers, Users, Publishers
What bidding option(s) are initially available for the Google Search Network?
CPC bidding only.
CPM bidding.
CPM and CPA
bidding.
CPC and CPM
bidding.
What is AdWords Express?
A way for users
to quickly indicate their ad preferences and have relevant ads delivered to
them
A way for
advertisers to skip many of the complicated steps and publish ads soon after
signing up
A way for users
of the Google Network to pay a fee and opt out of all AdWords advertisements
A way for local businesses to easily advertise to
potential customers
True or false? You can add a phone number to your Ad Text.
False
True
Video campaigns allow you to only display the URL you are actually linking to.
True
False
What is the range for daily spending?
$10-$20
$5-$10
$0-$100,000
$1-$1,000,000
When can an ad use superlatives, like "best" or "#1"?
Always - It just
costs slightly more
When the ad
pulls a word-for-word quote from customer testimonials
If the company
is currently making more profit than anyone else in its product market
Never
If the claim can be verified by a third-party site.
If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?
5%
10%
0.5%
0.05%
Which of the following is not a technique that Google uses to determine location targeting?
The time zone the user is in.
The Google
domain being used.
The search term
a user submits on Google.
The IP address
of the user.
You have an AdGroup with the broad match keyword "IT jobs," but you don't want single word search queries like "jobs" to match. Which of the following is a way to exclude the search query "jobs" for this AdGroup?
You don't need
to - Google doesn't match the broad match keyword "IT jobs" with a
search for "jobs".
Negative broad
match '-jobs'
Negative phrase
match '-"jobs"'
Campaign
negative modified broad match '-+jobs'
Change the keyword to phrase match
Where do you redeem advertising credits you've received for referring others to Adwords?
In the
Promotional Code area of Billing Preferences
In the Linked
Accounts tab
In the Billing
Services tab
Google does not offer referral credits in Adwords.
Under what circumstance is "+1" in the ad text acceptable?
None of these
If it is part of a value or amount, such as
"Get a 3 day rental +1 day free"
It is never
acceptable to use +1 in your ad
If it is meant
to elicit a click on the Google +1 button
The diagnose keywords feature will show a status of:
Low bid or quality score
Ad showing some
of the time
Disapproved
keyword
None of the
Above
What is not considered to be a close variant of a word when using broad match keyword?
Stemmings
Synonyms
Abbreviations
Misspellings
What is the Bid Simulator used for?
There is no such
thing as a bid simulator
To show the
companies you would be bidding against for a selection of keywords
Estimate the
cost, clicks, and impressions your ad will receive over the next seven days if
you change the CPC bid
Estimate the cost, clicks, and impressions your ad
could have received over the past seven days if you had set a different CPC bid
True or False? You cannot segment the keyword performance by 'Hour of the day' in adwords.
False
True
In remarketing campaigns, what is the maximum membership duration?
540 days
90 days
60 days
365 days
What is the minimum CPM bid amount?
$0.10
$0.05
$1.00
$0.01
$0.25
What is the limit on number of Adgroups in an Adwords Campaign?
None of these.
5000
20000
10000
15000
If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?
Yes. It could even be below the estimated first
page bid, and still show in position 1 at the top of the page.
Yes, but only on
the lowest positions on the page, if competitors budgets are exhausted or
Google is trying to spend the budget.
No. If the bid is
below the estimated first page, it will take special conditions to show the
related adverts on that keyword.
What could cause a conversion with no click associated with it?
The click comes
from a phone number included in the ad
The click comes from a blacklisted or filtered IP
address, or from organic searching
It is not
possible to have a conversion without a click
You have not yet
enabled click tracking in your ads
Each ad group has an initial limit of how many keywords?
1,000
10,000
There is no
limit
2,000
What are enhanced online campaigns?
Having multiple
locations and languages in one campaign.
Targeting Ad
Planner 1000 websites.
Contextual targeting among placements.
Running image
ads on the Google Display Network.
What is the maximum number of IP addresses that can be excluded per campaign?
No limit
500
100
1000
50
What is the name for a 160 x 600 image ad?
Banner
Wide skyscraper
Skyscraper
Leaderboard
What is the limits of keywords in an Adwords Adgroup?
3000
5000
None of these.
4000
2000
