What is SEM
Search Engine
Marketing
Source e-commerce mailings
Source Entrance Medium
Same Entry Market
A pageview is:
A repeat visit to your site
An instance of a
page being loaded by a browser
A visit to your site
A unique visit to your site
What form of cookies does Google Analytics use?
3rd Party
2nd Party
1st Party
Why doesn't Analytics report most pageviews that are loaded through an RSS reader?
Most RSS readers
cannot execute JavaScript
Most RSS readers cannot load ActionScript
Trick question - Analytics does report these
pageviews
Most RSS readers cannot execute WebKit
Can you track ecommerce transactions?
Yes, with most
third party shopping carts.
Yes, with Google Checkout
Not under HTTPS
No
Where does Google recommend the Analytics code be placed?
Immediately before the </footer>
Immediately
before </head>
Immediately after the </body>
Immediately before <body>
What is the unique visitor count?
A duplicate-free
count of cookies visiting a website profile over a specified period of time
The sum of all visits to a website profile over a
specified period of time
The average number of visits to a website profile
by a user over a specified period of time
The count of visits per user to a website profile
over a specified period of time
You can view your site speed in the "Site Speed" tab under:
Conversions
Timer
Events
Content
In what Standard Reports tab can you find "In-Page Analytics?"
Real-Time
Conversions
Content
Audience
Traffic Sources Overview does NOT tell you...
Referrals from other websites
The visits you received from social platforms
The visits from your advertising campaigns with
AdWords
The page link
where most of your visitors land
What is the GET method?
A philosophy instilled in Google Analytics
employees used for increasing productivity
A way of reporting optional information not
included in the standard Google Analytics tracking code
An analytical method that uses metrics in combination
with historical data to forecast trends
A way of passing
paramaters of an HTTP request from the browser to the server
An Exclude filter will do which of the following?
Discard all
pageviews that match the filter string
Enable you to control which users are allowed to
see which parts of the Analytics reports
Google Analytics does not have an exclude option
Disable any profiles that are no longer used
_addTrans() can take several arguments. Which are required?
Order ID and tax
Order ID and country
Order ID and
value
Value and tax
City and state
Which JavaScript events can Google Analytics track?
Google Analytics cannot track JavaScript events
User initiated events
Any JavaScript
event
DOM Events
What is bounce rate?
The percentage
of visitors who only visit the page on your site that they landed on before
leaving
The percentage of exits from a particular page
The page loading speed ratio
The percentage of viewers who quickly click through
to another page on your site
If you link Analytics to AdWords do you need to tag links?
No
Yes
Which report shows entrance and previous pages along with exit and next pages?
Top Exit Pages Report
Navigation
Summary
Top Entrance Pages Report
This needs to be created as a custom report
Which of these is generally not considered a page?
HTML file
Plain text
JPEG file
CGI generated file
What does "on/off" in the Active Goal column of the Profile Settings page mean?
Deletes unused goals
Hides unused goals
Tells Google
Analytics whether or not to track the goals
Tells Google Analytics whether or not to include
the tracking in the reports
What does the check status link do?
Verifies that your profiles are set up correctly
Verifies that the report information has been
updated for that day
Attempts to
verify that the tracking code has been installed on your site
Verifies that the html of your page is validated
What category do you select to show the web browsers most used to view your site?
Behavior>New vs Retuning
Technology>Browser
& OS
Location
Traffic Sources>Direct
How soon after correctly installing Analytics will you see information in your reports?
Within 1 week
Generally within
24 hours
It can take as long as 1 month
Immediately
The Ecommerce tab under Explorer does not include which of the following?
Average value
Visitor's mobile
device name
Revenue
Per visit value
What does Analytics use the IP addresses of web visitors for?
To provide the buying habits of your web visitors
To provide
general geographic reporting
To provide the search history of your web visitors
To execute the required JavaScript
How do you exclude internal traffic from your Google Analytics reports?
Set an exclude
filter for your IP address
Use the IP Masking feature
Delete traffic from the city you live in
Use the _donotTrackIP () method
Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?
True
False
Remarketing via Google Analytics segments and metrics requires
All of these
answers
AdWords and Analytic accounts linked
audiences setup in the remarketing backend
a your privacy statement on your site
the Double Click cookie to be incorporated in the
script
Keyword drilldown allows you to learn what?
The most common exit page
The most common landing page
Landing pages
for a given keyword
Landing pages for ecommerce conversions
You can display the visit overview chart by days, months and...?
Years
Seconds
Weeks
How often is Google Analytics data processed?
Every 24 - 48 hours
Throughout the
day
Once daily at 12 AM
Once per week
Daily visits are viewed on what type of graph?
circle graph
bar graph
percentage graph
line graph
What is a Bounce?
Tracking code
A visitor who visits only one time
A returning visitor
A visitor who
visits only one page
What do Goals track in Google Analytics?
Clickthroughs
Advertisements Served
Revenue Generated
Conversions
How does Google Analytics affect the performance of your website?
It makes load speed slower
It makes load speed faster
It does not
affect the performance
It validates the html of your site, improving
performance
What is a goal in Google Analytics?
A target number of keywords to be indexed by the
search engines
A webpage or
action that serves as a conversion for your site
A target number of pages to indexed
A function used to change the layout of the reports
dashboard
What is the most likely reason reports contain no data?
No relevant searches
Tracking code
not installed properly
Unauthenticated user
No site visitors
What does CPM stand for?
Calculated payment model
Cost per
thousand impressions
Content provider marketing
Control panel menu
Google Analytics...
is a tools that measure your number of visitor
based only on visitor's location
is a service provided by google to add more visitor
is a tools that
measure your number of visitors as well as tracking social networking sites and
applications.
is a service by google that provide advertisement
only
is a tools that provide news,current economy
statistic and also a number of visitor.
Google Analytics will not tell you:
Which website referred them to you
The kind of
products they've bought before
The browser used by blog readers
From what page they left your site
What page a visitor came to first
What tool is used to track web-enabled phones?
GPS
Mobile Tracking
You can measure your conversions with...?
Unable to measure conversions
Goals
Keywords
Daily Events
Can you convert Google Analytics data directly to PDF?
Yes.
No. Data can only be exported as a .CSV or .XLS
file.
No. Data can only be exported as a .CSV or MS Word
file.
Yes, but export conversion to PDF is limited to an
annual quota based on subscription level.
No. Data can only be exported as a .CSV file.
What is referred to as interactions across different digital media?
Multi-Channel
Funnels
web surfing
Under Map Overlay, which country is excluded from the map?
Spain
North Korea
Iran
None
What language is the tracking code written in?
Javascript
Python
CSS
HTML
What is Ecommerce Conversion Rate?
Ecommerce Conversion Rate is the percentage of
visits that resulted in no transaction.
Ecommerce Conversion Rate is the number of visits
that resulted in no e-commerce transaction.
Ecommerce Conversion Rate is the percentage of
visits that browsed your site.
Ecommerce
Conversion Rate is the percentage of visits that resulted in an e-commerce
transaction.
What does RPC stand for?
Referral provider code
Rate per cost
Returning patron clickthrough
Revenue per
click
What is a Hit?
The loading of an image on a web page
The loading of an html web page
All of these
A request to a web server for a file
How do you change the date range in your reports?
Sign in on multiple days
Use the calendar
tab
Update your tracking code
Add a new profile
To use the Analytics data export API, you must have:
Multiple Google Analytics accounts
A Google
Analytics account and access to the profile being tracked
A special designation from Google allowing you to
use the API
A corporate Google Analytics profile
Which report shows the funnel path?
The Goals Report
The Funnel
Visualization report
The Top Entrance Pages report
The Top Exit Pages report
Referral Traffic Source displays:
The keywords users typed in search engines to find
you.
The domain name of the sites users visited after
leaving your website.
The domain name
of the sites that referred traffic to your website.
The domain names of your competitors.
Where does Google Analytics use JavaScript?
To generate the PDF reports for emailing
In the tracking
code
In the IP Masking function
It does not use JavaScript at all
What does the Funnel Visualization report allow?
Tracking effective search terms
Tracking AdWords
Tracking outbound clicks
Tracking
visitors on the path to conversion
What is a Cookie?
A small amount
of text data given to a web browser by a web server
The main form of currency on Sesame Street.
It validates the html of your site, improving
performance
A piece of html that is installed along with Google
Analytics tracking code
Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?
False
True
CTR is short for?
Customer Trending Report
Click Through Ratio
Click Through
Rate
Check The Reports
What is the term for when a visitor reaches a goal?
Lead
Conversion
Score
Sale
What sources of traffic constitute as "Direct Traffic" on Google Analytics?
All of these
Traffic of which the referrer is unknown
Typing in the URL in the browser
Accessing from browser bookmarks
What is the purpose of the real time tracking feature?
To show
instantaneous information on a site
To show future information on a site
Real time tracking does not work so there is no
purpose.
Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?
Incorrect tracking code
Incorrect filter settings
All of these
Interfering Scripts on your page
If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?
False
True
If your website has a bounce rate of 80% then which of the following is TRUE?
80% of your
visitors left your site from the entrance page.
20% of your visitors happily start jumping every
time they visit your blog.
80% of your visitors browsed at least five pages.
80% of your visitors left your site after reading
three articles.
Can you use Google Analytics and Urchin at the same time?
No
Yes
What is another name for the entrance page?
landing page
home page
the same as the exit page
linked page
Which is NOT a traffic source report option?
Social
Compatibility Traffic
Direct Traffic
Referral Traffic
Search Engine Traffic
Google Analytics does not track which type of traffic?
Referrals from social media sites
Referral traffic from sites not using Google
Analytics
Search Engine traffic
None of these
How does Google Analytics define a keyword?
A tool used to determine the competition of search
terms
A word searched
for using an external search engine, such as Google
A word searched for using your internal site search
A subset of terms used in your website navigation
How many websites can be tracked by one person or company in Analytics?
Up to 10
Up to 1,000
Unlimited
Up to 5 million
Can you see what mobile devices viewed your site?
No
Yes
Can you integrate a Google Adwords Campaign into Google Analytics?
Depends on the campaign type
Yes
No
What is GDN?
Google Display
Network
Google Digital Nodels
What is the bounce rate?
Percentage of visitors tracked
Percentage of Clickthroughs
Percentage of
page visitors who leave the site
Percentage of returning visitors
What single page interface gives you an overview on how your properties are performing?
Command Deck
Instrument Board
Dashboard
Control Deck
Control Panel
What technology does Google Analytics use to track visitors?
XHTML
WebKit
JavaScript
ActionScript
Which page should the tracking code be installed to?
Mobile Pages
Ecommerce Pages
Index Page
All Pages
Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
There are multiple people at the organization using
both services
A corporate account is used, rather than a personal
account
The same Google
account email address is used for both services
The Adwords budget is $1 million per month or
higher
The keyword tool is used for what purpose?
provides
relevant information on keywords or phrases
tells you what a keyword or phrase costs
What feature does real time reporting provide?
Number of people
on the site, where they came from and what they are viewing
How many people are ready to buy.
Google Analytics helps you measure the impact of mobile visits to your website.
true
false
What is a pageview?
A single page
load by a browser
PDF download
A browser request to the server
A unique visitor's single session
How long does it take for reports to show up in the dashboard?
within 24 hours
a month
3 days
a week
two weeks
Google Analytics can be integrated with which other Google service?
Google Places
Google Adwords
Google Adsense
Google News
True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.
True
False
What is the protocol for running another analytics package on your site in addition to Google Analytics?
Contact Analytics Support
Install both
tracking codes
Other analytics packages do not allow this
Google does not allow this
Google Analytics reports can be emailed in which formats?
All of these
PDF
XML
CSV
Which information can you get about your website's pages in the "Content" section?
The number of times the page has been seen
The average time spent on the page
The bouncing rate
All of these
What feature is included with Google Analytics?
Code Cleanup
Map Overlay
Content Backup
Design Services
True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.
True
False
What is the "Conversion Optimizer"?
It suggests goals for your website
It can
automatically adjust your bids to maximize conversions at the minimum price.
It makes people sign in or register on your site
It ensures that you track the IP Address of someone
on your site
What is the advantage of importing your Adwords cost data into your Google Analytics reports?
You cannot import Google Adwords cost data into
Analytics
Google will give periodic discounts on Adwords for
importing the cost data
You can track the
effectiveness of your Adwords campaigns
You can manage your Adwords campaigns from your
Analytics dashboard
What does CTR stand for?
Clickthrough
Rate
Content transfer rate
Cost transaction rate
Commerce testing ratio
If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?
No tracking
occurs
Tracking occurs without key information
The page isn't loaded
Tracking occurs normally
What can you NOT do with Google Analytics:
Grant admin privileges to other users
Track multiple sites using a single account
Measure Google Adwords performance
Track personally
identifiable visits
Set up goals to track conversions
Which is the best metric to use to measure visit quality?
Referring Site Traffic
Bounce Rate
% New Visits
Traffic Sources
Where would you remove a filter from a profile?
From the Filter option in your Analytics dashboard
From the Filter
Manager option in the Analytics Settings menu
You cannot delete a filter, you must issue a new
profile instead
What does CPC stand for?
Cost per click
Click passthrough cost
Content provider code
Cancelled payment cost
Can you control which advertising campaign gets credit for conversion?
Yes, automatically
Yes, through
modifying all tagged links
No
How much personally identifiable information does Google Analytics track?
Email
None
Ecommerce information
Which of the following is true about Cost Analysis?
It only works if integrated with Google+
It is a paid subscription
It is in beta
It is also offered by Facebook
Which component of the _trackEvent method is optional?
action
category
opt_value
How do you enable event tracking?
Use the radial buttons in the settings menu
Use the
_trackEvent method
Add event tracking to your custom reports
Add event tracking to your filter pattern
How long must a user be idle for when new activity counts as a new session?
3 minutes
30 minutes
10 minutes
15 minutes
Which of these can you NOT do with your data?
Share your data between Google products
Make your data
publicly visible
Submit your data anonymously to Google
Funnel Visualization allows you to analyze visitor conversion under which type of report?
Goals
Traffic Sources
Content
Visitors
Can you track downloaded files?
No, tracking requires the JavaScript code.
Yes, but only
with tagged links.
No, downloads are external to a current page
Yes, it happens automatically.
Which of these registers as Direct Traffic in Google Analytics?
Visits from a search engine
Visits clicked from a link on another website
Visits derived
from clicked bookmarks
Visits from an Adwords ad
Which of these is NOT required to track visitors?
1st Party Cookies
Authentication
JavaScript
Browser
What is Per Visit Value?
Per Visit Value is the average value (based on
ecommerce revenue) of a visit to your site. Calculated as Profit divided by
Revenue.
Per Visit Value is the average value (based on
ecommerce revenue) of a visit to your site. Calculated as Revenue divided by
Conversions.
Per Visit Value
is the average value (based on ecommerce revenue) of a visit to your site.
Calculated as Revenue divided by Visits.
None.
What is an advanced segment?
A group designated at super users of the reports in
your company
A report that
allows you to group certain types of visits together
A grouping of goals and funnels
A function used to change the layout of the reports
dashboard
What is a Default Page?
The page to
which your server defaults when no page on the domain is specified
The page web views see when they try to access a
page that no longer exists or has changed location
The landing page of your Google Analtytics
dashboard
How does changing the name of your account affect the Google Analytics code already on your website?
You need to generate new code
It has no effect
You cannot change the name of your account once it
has been chosen
You need to update your current code
What is a filter pattern?
The actual text
string against which Google Analytics will attempt to match pageview data
Another name for the pageviews per visit metric
The report that breaks down the geographical
profile of web visitors
The function used to change the colors and layout
of the Google Analytics reports
When using the _trackEvent method, what is a category?
The report you wish to add the event to
The source of the traffic being tracked in the
event
The format you with to receive the report in
The name you
supply as a way to group objects you want to track
What does the Google Analytics Opt-out browser Add-on do?
Allows web users
to choose not to send information about their visit to Google Analytics
Allows website owners to opt-out certain
undesirable traffic to their site
There is no such thing as a Google Analytics
Opt-out browser Add-on
Allows a website owner to view Google Analytics
information for any website through a browser plug-in
What is the difference between Source and Medium?
Source is the way a visitor arrived, while Medium
is the origin.
Source is the origin, while Medium is the referrer
from which it arrived.
Source is the type of campaign that drove a visit,
while Medium is the channel from which it arrived.
Source is the
origin, while Medium is the channel from which it arrived.
What is the cost of Google analytics?
There is a one month free trial, then $4.99/month
after
Yearly fee of $24.99 but this fee is waived if you
also have an Adwords account
Free, but the
free version is limited to 10 million pageviews a month
None, it is absolutely free with no fine print
How does Google assure the tracking cookies do not interfere with your own cookies?
All names begin
with _utm. to avoid naming conflict
There is no assurance from Google
Only Google is allowed to use tracking cookies
Analytics tracking cookies use technology only
available to Google
What is Average Page Depth?
The number of
pages on a site that visitors view during a single session
The number of pageviews per visitor
The number of clicks a page is away from the
homepage of your site
The average number of pages included in your
subnavigation
Once you hit ____ million page view (per month) Google Analytics may be delayed, or not process additional visits. The free version is limited to ____ million page views per month.
5
Unlimited
10
15
Under what tab can you find the name of the mobile device used from mobile users?
Mobile
Custom
Locations
Technology
Which of the following does Google Analytics track?
All of the above
Pagerank
Website visitors
Web page validation
How do you set your reports to show domain names when tracking multiple domains in the same profile?
Add the tracking code to the footer of the page
instead of the header.
Set an advanced
filter
It is not possible to track multiple domains in the
same profile.
Use the _linkByPost function
Where can you specify your site's Default Page within Google Analytics?
You cannot change the default page in Google
Analytics
From the Views
Setting page
From the Google Analytics dashboard using advanced
filters
You will specify the default page in your tracking
code
It's possible to track inbound traffic from PDF documents using Google analytics by:
Using campaign
tags on links contained in the PDF
Creating an advanced segment with a medium of
"PDF"
Creating an advanced segment with a referral source
of "PDF"
Tracking inbound clicks from PDFs is not possible
in Google Analytics.
What call is necessary to simulate a pageview?
_Pageview()
_reload()
_SimulatePageview()
_trackPageview()
How many goal sets can be used per profile?
20
Up to 150
6
Unlimited
Each API request is limited to a maximum of how many entries per response?
5,000
1,000
100,000
10,000
Which dimension is not used in Motion Charts?
X-Axis
Z-Axis
Y-Axis
Size
How will you track downloads from a Facebook tab?
Virtual Pageviews
Campaign Tags
referral
If an ad is shown 20 times and receives 3 clicks, the CTR is?
15.70%
15%
20%
5%
_addItem() can take several arguments. Which is NOT required?
quantity
price
category
order ID
sku
How many profiles can be created per account ?
Unlimited
10
50
100
If you opt in then opt out, what will happen to your data?
All information will be deleted
All data continues and will be there if you ever
opt back in
You can not opt out after an opt in
Data will not be
removed after opt out
Which specific report is NOT available in the ecommerce section?
Total Revenue
Average Order Value
Market
Segmentation
Product Overview
How many goals are allowed per goal set?
Up to 150
4
Unlimited
5
Can you track clicks to 3rd party sites?
No, outbound links do not have my tracking code
Yes, but you
must prevent the browser from immediately navigating away.
Yes, it happens automatically.
It depends on the page they are navigating to.
When would you NOT use a regular expression?
Creating filters
Filtering data within the reporting interface
Setting up goals
Tracking equivalent pages
Setting up a
funnel
You can officially add this many profiles to a single Google Analytics account:
25
10
Unlimited
50
1
How many dashboards can you create per user account?
15
25
10
5
20
How do you track banner ad exits?
Tracking occurs automatically
Track Exit Function
Track Bounce Page Function
Track Page View
Function
The Depth of Visit report can be found where?
The Content
Optimization section
The Visitor Trending section
The Traffic Sources section
The Visitor Loyalty section
How do you upload historical data into a new Google Analytics account?
You cannot
upload historical data
Contact Analytics Support
Use the Upload Historical Data option in the
Setting Menu
Where can the Average Page Depth be found?
A report does not exist for this
The Average Pageviews report
The Depth of
Visit report
The Time of Site report
The Meta Description tag is a component of your search engine ranking.
True
False
In how many languages does Google Analytics work?
Over 40
different languages
Over 87 different languages
30
Between 10 - 20
After how long does a visitor drop out if he remains inactive in the real time report ?
5 minutes
30 minutes
25minutes
10minutes
What does the Google Analytics URL Builder do?
Builds urls for your web pages to include in your
Google Analytics tracking code
Analyzes urls for search engine optimization
Generates urls
to use for tracking incoming links
Generates urls to use for tracking outgoing links
True or False: When you define funnel steps for a goal, it won’t count as a completed goal unless a visitor goes through all the steps.
False
True
How does Analytics count webpage hits from RSS or Atom readers?
You must set up an a separate Analtycis profile for
RSS pageviews
Analytics cannot
track these hits
It installs the JavaScript in the reader
temporarily
It installs a persistent cookie in the reader
What is an Impression?
A pageview
A unique visitor
A display of a
referral link or advertisement
The overall feeling a visitor gets when visiting
your website
Which of the following is a valid entry to exclude traffic from IP addresses?
176.168.1.1-25
10.0.0.1-14
176.168.1.1-25 and 10.0.0.1-14
^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$
The regular expression 51 matches
5, 51
5, 1
51
1, 5, 15, 51
5
How many users can you grant access to your Google Analytics account?
Up to 10
Up to 150
Any number
Up to 50
If you do not have an active Google Adwords account, the free version of Google Analytics is limited to how many pageviews per month?
There is no limit
5 million
100 million
10 million
Why is it impossible to install Google Analytics on pages that use frames?
Because frames cannot execute JavaScript
Because frames are auto-tagged and you cannot
override this with new code
It is acutally
quite possible to install Analytics on these pages
Because the page has too many elements to track
What is the built-in limit to the number of rows you can export?
500
1,000
5,000
1,500
Which expressions are valid for use in Advanced Segmentation?
Irregular Expression
Filter-Compatible
Regular Expression
Referral Expression
Filter Specific Expression
Which users have access to your analytics?
Neither users with access to your AdWords account
nor users to whom you have granted access
Both users with
access to your AdWords account and users to whom you have granted access
Only users to whom you have granted access
Only users with access to your AdWords account
What function do you call to set custom visitor segments?
_TrackCustom()
_setVar()
_setCustomSegment()
_VisitorType()
In which language is Google Analytics not available?
Slovak
Thai
It is available in all languages
Arabic
How does the number of entrances differ from the number of visits to the entire site?
Same number of
entrances and total visits
Less entrances than total visits
More entrances than total visits
How many Analytics accounts can be linked to an AdWords account at any given time?
1
10
Unlimited
100
How can you restore a Google Analytics account after it has been deleted?
There is no way to recover a deleted account
By using the "Recover Account" option on
the GA homepage
Analytics
support can sometimes restore it within two weeks of deletion
Can you export more than 500 rows of report data?
Yes, by adding
"&limit=x" (where x is number of exported rows) to the end of
your export URL
Yes, only when choosing to export as an Excel file
Yes, you can export an unlimited number of rows
from the Google Analytics Advanced Data Mangement dashboard.
No, 500 is the limit
How do you set up IP Masking?
Select IP Masking from the Settings Menu
This function does not exist in Google Analytics
yet
Use the _trackPageview function
Use the _gat.
_anonymizeIP () method
Which of the following is a predefined filter?
Advanced
Exclude Pattern
Exclude traffic
to the subdirectories
Search & Replace
Which feature allows you to spot otherwise hidden trends in Google Analytics?
Pivoting
Funnel Visualization
Map Overlay
Benchmarking
How do you track repeat purchasers?
_RepeatVisitor()
_TrackCustomer()
_setVar()
_setCustomSegment()
What is IP Masking in Google Analytics?
Analytics provides random IP addresses for total
security and privacy
Analytics
removes the last octet of a visitors IP address
This function does not exist in Google Analytics
yet
Analytics enhances the IP information made
available for more detail
The time on page metric ignores which visitor page?
Secure page views
Last page viewed
Pages that are fully loaded
First page viewed
What does the _addIgnoredOrganic () method do?
Treats all search engine terms as keywords
Separates organic keywords from paid keywords
Treats search
engine keywords as direct traffic
This function is no longer supported by Google
Analytics
The API request default is set at how many entries per response?
100,000
5,000
1,000
10,000
Which function do you call to track Flash events?
_setCustomSegment()
_FlashEvent()
_setVar()
_trackPageview
()
What can be the effect of adding more than one Include filter to a profile?
Nothing, this has no effect on reports
You will need to also add more than one Exclude
filter
Can cause data
to not show in reports
You will have your report customized exactly the
way you want it
Which one of the following is considered a weakness of Google Analytics?
Second Click attribution
None of these
First Click attribution
Last Click
attribution
The Dashboard can contain up to how many widgets?
20
12
10
15
25
How does Google Analytics define a search term?
A word searched
for using your internal site search
A tool used to determine relevant keywords for your
site
A subset of keywords used in your website
navigation
A word searched for using Google or another search
engine
