Which of these are accepted list types?
Chamber of commerce lists
People who sign
up with you for email
Prospects who have not yet signed up for email
3rd party purchased lists
True or False? MailChimp blocks all affiliate links.
False
True
Which of the following are NOT a MailChimp A/B Split Testing option?
From name
Subject line
Call to action
button color
Delivery dates/times
You would use Email Beamer to:
Automatically scrub your contact list of
unsubscribed or inactive users with one click
Send an email
from Gmail, Outlook, Apple Mail, or mobile device, and have MailChimp
automatically forward it as an email campaign to your list.
Send an email to a small segment of your contact
list
Test how an email campaign will be displayed across
a number of different browsers, email platforms and mobile devices
True or False? Uploading an image is only available to users with Author level or higher permissions.
True
False
Forever Free Pricing allows you to send ________ emails per month
18000
20000
8000
12000
Which of these is not a MailChimp template?
RSS-to-Email
Drag and Drop
AutoConnect
AutoImporter
What is Chimp Chatter?
Feed of
Subscriber Updates
Feed of Google Analytics Status Report
Email Chatroom
Private group chat for business
What is one issue with Open Email Tracking?
If you send two emails within 2 minutes of each
other, MailChimp considers it a duplicate and will only count it as one open.
Many email
services block images from automatically opening and the MailChimp graphic must
be displayed in order for it to count as "opened".
If an email service has stirct classification
software, then sometimes emails may get sent to Spam inboxes.
Tracking email only counts the email as an open if
the graphic is displayed for greater than ten seconds.
Which of these are a type of MailChimp template?
RSS-to-Email
All are template
types
Drag and Drop
Autoconnect
What is MailChimp's plugin to track individual visitors to your commerce website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp?
SalesChimp
Ecommerce360
MoneyChimp
EcommerceNow
Which type of automatic email campaign will only send when subscribers meet specific conditions?
AutoList
AutoCampaign
Autoresponder
Autosender
What are the only two contact list file types MailChimp can upload?
.csv and .txt
.xml and .csv
.ppt and .txt
.txt and .doc
Which of the following options are available when selecting an email template?
MailChimp Expert
Picture Template Editor
Our Templates
Drag & Drop
Editor
Which of the following are included in MailChimps Analytics360?
Balance Sheet
ROE for your campaign
Clickstream
ROI for your
campaign
True or False? You must manually remove unsubscribes from your contact list.
True
False
Which regulation was created to protect email recipients from SPAM?
US-SPAM Act
CAN-SPAM Act
NO-SPAM Act
SPAM Compliance Act for Messengers
Which of these are NOT types of campaigns you can create from the default "Create Campaign" button?
CSS Formatted
Campaign
Regular Ol' Campaign
A/B Split Campaign
Plain-Text Campaign
Which of these are absolutely required in each email sent with MailChimp?
An unsubscribe
link
The first name of the recipient
The URL of your company's website
All are mandatory
The little blurb in your email campaigns (usually in the footer) that helps your recipients remember how you got their email address is called:
A permission
reminder
An unsubscribe link
A signature
A call to action
Until recipients give your email permission to load images, they will only see the_______ that you create for your image.
Alt-text
Image background
Image tags
HTML tags
System tags MailChimp provides or tags that are automatically created when you add fields to your list are called:
HTML tags
Merge tags
CSS tags
Function tags
Step 1 of creating an email marketing plan is ______?
Make an Email Schedule
Determine Your Content
Define Your
Readers
Determine Sending Frequency
If a contact has either unsubscribed and resubscribed, or soft bounced in the past, what rating will they most likely have?
Three stars
1/10
One thumb up
One star
Which of the following are part of MailChimps API integrations directory?
Rackspace Integration
Swipely Integration
HootSuite
Integration
Box.com Integration
True or False? You can embed video into your email.
False
True
True or false? Inactive members are automatically removed from your contact list.
False
True
What is the user interface for MailChimp editor
Pre-existing templates
Click and Insert
Macros
Drag and Drop
What security precautions can you take to protect your email marketing campaign?
Use multiple machines for financial transactions
Run anti-virus and
malware scans daily
Update your systems once a month
Allow employees to use their home computers on your
network
If you want to alert your blog followers to new posts, which campaign would be the best option?
A plain text campaign
A designer campaign
A social driven campaign
An RSS-driven
campaign
Which of the following are email messages returned to the sender because the recipient's address is no longer valid?
Soft Bounce
Sender Receive
VERP
Hard Bounce
If you want to personalize each email with the first name of the recipient, what merge tag do you use?
[FNAME]
*|FNAME|*
|LNAME|
[NAME]
What is an Autoresponder?
a MailChimp list type
a MailChimp account type
a MailChimp job title
a MailChimp
campaign type
How would an email campaign use MailChimp's A/B split testing tool?
Send multiple different test emails to all
recipients the same day for testing
Send 4 versions of a test email to 25% of
recipients
Send one test email to all reciepients for testing
Send two
different test emails to a small portion of recipients for testing
What is a double opt-in?
A series of buttons added to the bottom of your
email to allow for social media sharing
A link subscribers can use to unsubscribe from the
email list
A method used to determine whether or not a
subscriber has been clicking on links in the emails
A method
requiring subscribers to confirm their email address
Which link protocol does MailChimp NOT support?
FTP
http
https
mailto
True or False? MailChimp can translate your opt-in/opt-out process into multiple different languages for you.
False
True
One suggested way you can solve deliverability problems is by:
Setting up
stricter opt-in measures
Dramatically increasing your publishing rate
Purchase a more expensive list of prospects
Change the color of the call to action buttons on
your website
To create tailored follow-up or welcome emails, send automatic birthday emails, and foster subscriber engagement in your MailChimp lists, you would set up a(n):
QuickCampaign
A/B test
Plain text template
Autoresponder
What is the difference between a template and a campaign?
Templates are used when mailing to small lists,
campaigns are used when mailing to large lists
Template is the
layout, campaign is the content
Campaign is the layout, template is the content
They are functionally identical
Directly sending or uploading a file created from another program is not possible when creating a campaign with MailChimp. You would first need to convert a file into:
Clean Java
A CSS format
A .ppt format
Clean HTML
Which common mistakes do you want to avoid when creating your newsletter?
All of the above
Coloring fonts bright red or green
USING ALL CAPS
Using the word "Test" in the subject line
Which of the following is a hard bounce?
A sudden and sharp dip in open rate
The failed delivery of an email because you went
over your sent quota
The failed
delivery of an email due to a permanent reason like a non-existent, invalid, or
blocked email address
The temporary failed delivery of an email because
the recipient has an auto-responder set up
Which of the following allow importing of subscribers into your list?
Upload a CSV file
Copy/paste from Excel
(All of these
choices)
Import directly from Salesforce, Highrise, Google
docs
Which of the following is a soft bounce?
A slow and steady rise in subscribers
The result of delivering to a honey-pot address
The failed
delivery of an email due to a temporary issue, like a full mailbox or an
unavailable server
A permanent delivery failure of an email because
your IP is blacklisted
The overview of your account displayed as status updates right in your account Dashboard is called:
Timeline
Flag List
Email Beam
Chimp Chatter
A/B Split Campaigns are
A feature used to compare two emails with the same
sample population in order to determine which email is received better
A feature that splits up your campaign to compare
different statistics of the sample population, such as Location vs. Time of day
Campaigns used
to track two different emails sent to different users and to compare those
emails to determine which will be more successful
Campaigns that is a single email sent to two
different lists and the list with more clicks is determind a winner of the campaign
Which of these platforms support MailChimp integration?
Eventbrite
Salesforce
All of these
Magento
Chimp Chatter is a usful tool because
it tells you
what individual users are doing (subscribing, unsubscribing, updating
preferences)
it enables you to connect with other MailChimp
users and discuss campaigns and campaign strategies
it gives you updates about the industry you
campaign is in as well as information on other campaigns in the same industry.
it gives status updates about individual users
activity on your campaign as well as other campaigns they have subscribed to.
What is Hairball?
The nickname given to MailChimp's mascot
A desktop app
that allows you to segment your MailChimp lists as much as you’d like, and
store those segments on your own computer.
MailChimp's annual email marketing conference
A mobile app designed to help manage your MailChimp
email campaigns on the go
Which of these emails will allow MailChimp to track an open?
An HTML email
where the recipient turns on "View Images"
A plain text email
An HTML email, regardless of whether or not the
images are allowed
None of these emails would have their opens tracked
What would you use "Aviary" to do?
Send mail specifically to Hotmail addresses
Create detailed list segmentation
Upload batches of new contacts
Edit images
What would be wrong when importing this group name from an Excel document: "Smarterer Employees, List 1"
The group names must be less than 10 characters
Group names cannot have numbers
There is nothing wrong with this group name
The comma hasn't
been escaped with a "\"
Which merge tag adds the email subject line in the body wherever the tag is placed?
*|MC:SJ|*
*|MC:SUBJECT:LINE|*
*|MC:SUBJECT|*
*|SUBJECT:TITLE|*
If you'd like to copy content from websites, email programs, and sources other than a word processor when creating campaign content, which option should you use in the content editor toolbar?
The retain formatting paste tool
The plain-text
paste tool
You cannot copy content from other sources
The HTML paste tool
When building a campaign layout, what content block is available when customizing your layout?
Image
URL
Social Screen
Paragraph
As an online seller, what does The Top Fives customer list show on your MailChimp dashboard?
Customers Sorted By Social Sharing
Customers Sorted By Visits
Customers Sorted
By Revenue
Customers Sorted By Email Response
True or False? If you've entered campaign-specific content in the Campaign Builder, and then make a change to a template in the Templates section, MailChimp won't change your draft campaign.
False
True
What are the two main tabs on the Reports dashboard?
Advanced Reports and Overview
Opened Percent and Trends
Social Stats and Ecommerce Report
Overview and
Revenue
A BARF report is
A report that assess the success of your active
campaigns compared to that of the indusrty average
a report that shows a comprehnsive list of active
campaigns and their current statistics
A report you barf onto
a report that
displays statistics on every campaign you have ever sent
Which of the following is one of the six primary forms of authentication?
UniqueID (UID)
Sender Policy
Framework (SPF)
Address Resolution Protocol (ARP)
Secure Digital (SD)
Which of these is not a PAID service of MailChimp?
Annual
Subscription
Monthly Plans
Pay as you Go
High Volume CPM
When formatting custom list information, which tag will properly display first names, "JOHN" and "sAlly" as "John" and "Sally", when you send an email?
*|TITLE:FNAME|*
*|FIRST:NAME|*
*|NAME:FMERGE|*
*|TITLE:NAME|*
If you want to share an email report with someone without including any MailChimp branding, which report would you use?
VIP Report
It is not currently possible to share a report
without including MailChimp branding
SiteAnalytics
CleanData report
True or False? The Clear Styles tool doesn't work for content pasted in from Microsoft Word.
True
False
What does the term "Bulking" mean?
When a large amount of emails are sent at once
When a majority of email recipients respond an
email
When multiple users are signed in to a MailChimp
Account
When an email is
routed to the spam folder instead of the inbox
All of the following are notification options when creating a new list EXCEPT
Weekly Summaries
Daily Summaries
One by One: Unsubscribe
One by One: Subscribe
When editing your content, which keyboard shortcut pushes to MailChimp Mobile?
CTRL + 3
Alt + P
CTRL + 1
Alt+ Ctrl + P
True or False? Once an autoresponder is set up, you can change the contact list it sends to whenever you want.
True
False
What do redirects mean for tracking email?
Recipients that click on the URL are redirected
through a secure server and are first scanned by MailChimps virus software.
When a recipient clicks on the email they are
automatically subscibed to the list.
Inserted URLs change to appear as plain text links
such as "visit site here"
The URL of your
inserted link is altered to avoid phishing filters
