What is usability?
Usability
relates to how easily, efficiently and satisfactorily a product is used by a
person to achieve their goals within a specified context of use.
Usability is a technique to ensure websites are
liked by the end users.
Usability is about how efficiently an interface
talks to the hardware and devices that help run a website.
Usability is how quickly a user can use a website
to perform a task.
Skeuomorphic visuals can be useful in UX because...
physical
metaphors can make interface elements feel more familiar to users
certain visual elements (e.g. gauges) don't make
sense outside a skeuomorphic context
skeuomorphic buttons are easier to identify on a
screen
they are inherently more attractive than
"flat" or "authentically digital" visual approaches
What is the difference between surprise and delight?
Surprise is
emotionally neutral. Delight is emotionally positive.
Surprise is emotionally positive. Delight is
emotionally neutral.
Surprise is sudden. Delight is not sudden.
Surprise is not sudden. Delight is sudden.
Which of these is generally considered a BAD design for forms?
Multi-column
layout for inputs
Only using native form elements rather than custom
designed ones
Labels located in-line with inputs
A submit button that says anything other than
"OK" or "Submit"
The color red typically implies...
excitement and action
it depends on
the culture
love and happiness
anger and frustration
When would you visualize data in a radar chart?
When there are fewer than 3 variables
When you wish to present it in 3 dimensions
When you wish to plot it along one axis
When you have
multivariate data
What is a design pattern?
A commonly used user interface
A reusable button or sprite used on Web 2.0 sites
A reusable
solution to a commonly occurring problem
A background pattern used on websites
The navigation bar on mobile devices used to
navigate content
What is faceted search?
A search which serves personalized results based on
a user's browsing history
A method of searching in a linear fashion
A technique for searching by keywords
A search method
which allows users to select filters to narrow results
What is relationship between "usability" and UX?
They are unrelated
Usability is quantified UX
Usability is one
factor that goes into good UX
UX can help improve usability
Which is not a field or organization that has fed into UX?
Product
Management
Usability
Computer-Human Interaction (CHI)
Human Factors
What is Conway's law?
The law that given enough eyeballs, all bugs are
shallow.
The law that
organizations which design systems are constrained to produce designs which are
copies of the communication structures of these organizations.
The law that adding manpower to a late software
project makes it later.
In cryptography, a system should be secure even if
everything about the system, except for a small piece of information - the key
- is public knowledge.
What is a SME?
Single Malleable Experiment
Subject of My Experience
Subtle Material Experience
String Matter Entry
Subject Matter
Expert
All of the following are typical job titles of people in the User Experience field except...
User Researcher
Quality
Assurance Analyst
Visual Designer
Interaction Designer
Usability Professional
What is NOT an important attribute to consider when setting digital type?
Ink traps
Hinting
Kerning
Letter spacing
What is "banner blindness"?
An inability to track the eyes consistently from
left to right
A usability problem that occurs when page
advertisements are too visually distinctive, drawing attention away from the
main content
A tendency by
users to ignore visual elements that look like advertisements
A significant accessibility concern for disabled
users
What is the most common form of colorblindness that can make poorly-designed interfaces difficult to understand?
Red-Green
Yellow-Purple
Blue-Orange
Black-White
What is repurposing?
Neither of these
Designing different user interfaces for each main
platform
Reusing the same
material across as many platforms as possible
Which of these is NOT a common persona type?
Buyer/Influencer
Primary User
Secondary User
Designer
What do User Experience, Customer Experience and Service Design have in common?
They use similar
techniques and methodologies to resolve design challenges with users and
customers being the main focus
User Experience and Customer Experience are
research disciplines, whereas Service Design is a design discipline
They use similar techniques and methodologies to
resolve design challenges with business being the main focus
They don't have anything in common. They are unique
disciplines.
You want to show a user's path through your application. You create:
A mind map
A user flow
A persona
A wireframe
A scatterplot
What is a Persona?
A theoretical
user that exhibits specific behavior and product usage / patterns
Fake user accounts created on your site to make it
appear like it is being used more frequently
Actual users of your site
An actor that pretends to be a real user in order
to test your site
Descriptions of users you would like to use your
site in the future
What is 'chartjunk'?
Statistics that are part of the Long Tail and not
relevant information
Visual elements
in charts and graphs that are not necessary to comprehend the information represented
on the graph
Outliers in scatterplots
Misinformation in charts and graphs that mislead
the users
Exaggerated statistics in charts and graphs that
misrepresent key information
What is an advantage of client-side form validation as compared to server-side?
Security
Better error reporting and logging
Preserving inputs after submission
Speed/responsiveness
A usability test is run in order to...
gauge how easy
it is for your target audience to use your product or site
determine who your target audience is by seeing who
is able to use your product or site
confirm that there are no bugs or errors that would
prevent people from using your product or site
What is the key to understanding users’ needs?
Engaging with
the users by talking with them and observing them using the product or service
Collaborating with your client and getting them to
tell you what their users need
Listening to what they want regarding the product
or service being designed
Researching on the internet about those specific
users and learning about what they want
Which of these is generally considered to be a component of UX?
Tone and voice
(All of these
choices)
Interactivity
Branding
What is "universal design"?
Design intended to be used in space
A set of
considerations to ensure that a product or service is usable by everyone,
regardless of individual limitations
A legal requirement for Section 508 compliance
A design process to ensure that your content is
readable on a wide range of digital devices
What is probably not an acceptable typeface for body copy?
Helvetica
Verdana
Impact
Georgia
What tends to result in users paying more attention to a specific piece of content?
Content is located at the top of the page
(all of these)
Imagery of other humans looking at the content
Content is visually distinct from its surroundings
What is the difference between Sorting and Filtering?
Sorting shows / hides content based on a user
selection, Filtering reorders content
Sorting reorders content, Filtering autocompletes a
user's query
Sorting is alphabetical, Filtering is alphanumeric
Sorting reorders
content, Filtering shows / hides content based on a user selection
Sorting itemizes content, Filtering hides
inappropriate items
What do you do if there’s a conflict between a business need and user need?
All of these
answers
Depending on the severity and impact on the end
user, sometimes you have to be flexible and decide when to let the business
need override the user's need
Try to get research-based evidence to support a
resolution by factoring in the dispute/conflict in a user-centered design
activity
Ensure the client is involved in user-centered
design activities to fully understand and appreciate the nature of the user's
needs
What makes for a good UX practitioner?
A person who understands how users use the internet
and knows how to build web pages
A person who has a background in industrial or
graphic design
A person who has studied IT at university and
understands websites
A person with an
open mind who understands the importance of designing for end users
What is user-centered design?
A rigid set of techniques that have to be followed
in order to ensure a usable website or system
A flexible
methodology incorporating research, design and evaluation techniques to ensure
a user friendly website or system
A technique where the user is responsible for
designing the website or system
A research-based methodology to gather user
requirements for a website or system
What does Usability mean?
Usability deals
with the efficiency and user-friendliness of interfaces.
Usability is how the user feels about the
interaction with the system.
What does HCI stand for?
Human-Centered Interaction
Human-Computer Investment
Human-Computer
Interaction
Human-Computer Interface
What is a weakness of A/B testing?
Its impact is
generally limited to incremental and local improvements
It is typically very expensive
There are no good guidelines for implementing it in
a scalable manner
It is not statistically robust
How are breadcrumbs used?
They act like tooltips and contain additional
information
Within the footer of a site, near About Us and
Contact
Periodically throughout your website when you feel
like it
As a way to
quickly navigate to previous / parent sections of a site
They appear after a significant action is taken on
a site
What elements are important to designing a good user interface?
Interaction Design and Information Design, but not
Visual Design
Information
Design, Interaction Design and Visual Design
Interaction Design and Visual Design, but not
Information Design
Information Design and Visual Design, but not
Interaction Design
The primary goal of UX is:
To improve revenue for a website.
To help users
achieve a goal easily and without frustration.
To make your website device agnostic
To lengthen the amount of time people spend on your
website.
To assist disabled users with using your site
What is information design?
Information design is the way sentences are put
together to form meaningful paragraphs on a website
Information design is another term for content
writing for websites
Information design is the way paragraphs are put
together to form a web page
Information
design is how content on a website is structured, labelled, grouped and related
to other content on the site
How can other activities and disciplines benefit from knowledge of UX?
UX ensures all products and services look the same
so people know how to use them.
They can’t. UX has nothing to offer to other
disciplines.
UX is a foolproof approach to design that ensures
100% success.
A knowledge of
UX can improve the outcome and development of all products and services that
have a user/customer facing element.
What should UX personas be based on?
Tasks or duties typically performed by the user
Patterns in
behavior and attitude
Title and job description
Age and occupation
How has the focus of user experience changed over the years?
It’s less about users and more about what the
business wants.
It has narrowed to be specifically about the
internet.
It hasn’t changed at all.
It has widened
to be about both physical and digital things a person interacts and engages
with.
According to BJ Fogg, what is required for a user to take action?
A call to action
Appropriate affordances in the design
Motivation,
ability, and a trigger
An appropriate mental model
What is the ideal organizing principle for any user interface?
The speed at which the user can complete a task.
The user's
mental model of the task space.
The system's technical architecture.
The conceptual structure of the knowledge domain.
The priority of business requirements.
According to eye tracking studies, what letter shape best approximates the path that people's eyes typically follow through a web page (especially when browsing casually)?
"T" shape
"L" shape
"F"
shape
"O" shape
In typography, "type color" refers to:
The reader's emotional reaction to a mass of text,
independent of the content itself
The hue of individual glyphs
The readability of a section of text
The overall
visual tone of a particular mass of text
What is User Experience Design?
An approach to designing systems to allow users to
securely buy things online
A set of techniques and deliverables that is
completed at the start of a project
A discipline
that encompasses all interactions and events, physical and digital, between
users/customers and a product, service or organization
A modern term for graphic and web design
Especially on mobile devices, password masking (i.e. replacing password field characters with asterisks) can...
reduce usability
and increase errors
greatly improve security
prevent HTTPS from transmitting the information
securely
result in users choosing more complex and secure
passwords
Typefaces with a taller x-height are generally...
more readable at
small type sizes
less readable
more formal in appearance
better used in larger type sizes
What is User Experience?
A person's
perceptions and overall experience of the utility and ease of use of a product
/ system
The number of features a product / system contains
The way a product / system works on a technical
level
How well a product / system operates within a
desktop browser or mobile device
Whether a product / system is better than it's
competitors
According to the MIL-STD 1472, what is the maximum acceptable response time for "pointing" and "sketching" (i.e. direct manipulation) behavior of an interface?
0.01 seconds
1 second
0.2 seconds
0.001 seconds
In Gestalt theory of visual design, which one of these is NOT a law of perceptual organization?
Good Continuation
Similarity
Good Figure
Tetradic Colors
Common Fate
The difference between an open and a closed card sort is...
an open card sort allows users to add their own
content cards and a closed card sort can only use the content cards provided
an open card sort is done collaboratively in a
small group and a closed card sort is done in private
an open card
sort has users label their card groups and a closed card sort has them organize
under predetermined labels
What is a necessary tool for turning quantitative research results into user segments?
Persona hypotheses
Follow-up qualitative interviews
Eye-tracking studies
Clustering
analysis
Fitts's Law predicts that
the time for users to understand and learn
something new is less if they can model it off of something they already
understand
the time
required to rapidly move to a target area is a function of the distance to the
target and the size of the target
the time it takes for a person to make a decision
is a result of the possible choices he or she has
For effective and reliable customer segmentation, you typically need to do...
Quantitative
surveying of potential users
Stakeholder interviews with marketing
User testing with high-fidelity prototypes
Qualitative interviews with potential users
Luke Wroblewski is best known for thought leadership in...
JavaScript performance and accessibility
Popularizing the idea of Personas
Web form
research and mobile design strategy
Responsive design on the web
A "mobile-first" strategy would lead you to...
...design primarily for a mobile context, assuming
that desktop users will be secondary
...strongly
prioritize key interactions and content, while providing enhanced experiences
for mobile device capabilities (like GPS geolocation)
...prioritize building an iOS or Android app over a
responsive or desktop-focused solution, due to deeper device access and data
control
Which is more end-to-end encompassing?
Usability
User Experience
User Interface
Customer
Experience
According to Jakob Nielsen, what is the maximum time between command and response for an interface to avoid interrupting the user's flow of thought?
0.1 seconds
1 second
10 seconds
3 seconds
What is an "affordance"?
Budgetary constraints by "buyer" user
types
A behavior that the designer expects the user to
exhibit
An actionable
property between the world and an actor
A visible interface element
According to the Stanford Persuasive Technology lab, what is "green path" behavior?
Acting without needing to understand the underlying
system
Ecologically sensitive decision making
Exploration and discovery
Adopting a new
behavior and continuing to do it indefinitely
Which of the following is a characteristic of User Experience as a discipline?
It focuses purely on the user and puts the business
objectives second
It focuses on the efficiency of use, ease of use
and satisfaction of use
It's a
multi-disciplinary approach to design
It's a rigid and complete approach to designing
interfaces
The three A's typically used to determine a user's technical proficiency are:
ability, agility, articulation
approach, adaptability, achievement
action, activity, atmosphere
attitude,
aptitude, anxiety
According to Alan Cooper, what is the "elastic user"?
A derogatory
term for the tendency of different stakeholders in the design process to define
"the user" based on their own personal goals.
A specific "placeholder" persona intended
to capture a wide and unpredictable range of behaviors not covered in other
personas
A highly flexible and motivated user, requiring
little contextual support or extrinsic motivating factors to engage with a
product
A user who expects to access your content across
multiple devices and contexts
Which of these is NOT one of Jared Spool's "design decision styles"?
Unintended Design
Self Design
Invisible Design
Genius Design
Based on Don Norman's framework of "activity theory", what is the correct hierarchy of user action, from most complex to most elementary?
Task > Activity > Action > Operation
Task > Activity > Operation > Action
Activity >
Task > Action > Operation
Activity > Operation > Task > Action
Activity > Action > Task > Operation
