What is Facebook marketing useful for?
Promoting your product or service
Promoting other social media outlets
Promoting your brand
All of these
What is a pop-under window ad?
An ad remains under the title of a web page
An ad that the
user does not see until they close out of their current window
An ad that pops under the cursor after a set amount
of time
An ad that appears in a lightbox over a page
Which of the following is NOT allowed on LinkedIn advertising?
Floating ads
Javascript tags
In-banner surveys
What is the time limit for videos recorded on Twitter's Vine service?
6 seconds
15 seconds
10 seconds
30 seconds
In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
Lead Marketing
Social Marketing
Inbound
Marketing
LeadGen Marketing
What is an interstitial ad?
An ad that stays at the top of a web page
An ad that fills
a user's screen when navigating between two pages
An ad that floats on the side of a web page
An ad that follows the users cursor
Which analytics does Twitter Ads specifically provide?
Number of favorites
Retweets
Follower growth
chart
What is the name of Facebook's new search feature?
Scout
Graph
Compass
Leaf
What is Google's character display limit for the 'title tag' in search results?
10 words
70 characters
15 words
140 characters
Which term refers to content that remains topical and relevant over long stretches of time?
Angel
Stalwart
Eternal
Evergreen
What is the name for the small graphic that appears in a browser's address bar?
Icon
Avatar
Gravatar
Favicon
What is the term for a blog or blogger's list of links to other blogs they read or support?
Bloglist
RIYL
Liner Notes
Blogroll
Which email marketing technique is proven to lower SPAM complaints?
Requiring user
opt-ins
Sending more than two emails to your list per day
Mailing to a partner list
Purchasing an email list
What does MUV stand for?
Maximum Unique Visits
Marketing Universe Version
Mobile Unique Version
Monthly Unique
Visitors
The number of visitors to take action after reading your content is measured by:
Penetration
Stickiness
Conversion
Reach
What does CPI stand for?
Cost Per Image
Cost Per
Impression
Cost Per Introduction
Which best describes affiliate marketing?
Creating a webinar series to build your brand as a
thought leader
Utilizing unconventional means like online flash
mobs to promote a product
Building internal links on your blog
Performance-based
marketing that rewards a partner for clicks or conversions
What do you need to add to an image for a search engine to "see" it"
Advertisements
Alt tags
Breadcrumb links
Beta tags
What is a floating ad?
An ad that is fixed at the bottom of a page
An ad that moves
across the screen as the user scrolls
An ad that is fixed on the left-hand side of a
website
Ad ad that opens in a separate window
What is the process search engines use to find content and make it available to users via search results?
Indexing
Prospecting
Discovering
Sourcing
Testing two different Calls to Action to see which perform better is called:
This or that testing
Apples to Oranges testing
A/B testing
Analytics balancing
What type of marketing is blogging considered to be?
Referral marketing
Content
marketing
Affiliate marketing
Email marketing
Where can keywords be placed for search engine optimization?
Meta Text
Page URL
Page Title
All of these
What is a back/inbound link?
The link to your offer in a call to action
The link in your PPC ad
When another
website links to a page on your website
The links used for navigation around your website
Which of these is a characteristic of drip marketing?
All of these
Emails are pre-written
Emails are set to be sent on a schedule
Communications are based on user actions
Which of these describe geo-targeted marketing?
Deploying ads targeting fans of a best-selling book
Marketing ads
that only appear to users in a specific region.
Deploying ads targeting individuals interested in
taking a vacation
Marketing ads that reach all over the world
Often referred to simply as Blogger, which of the following is Google's blogging platform?
Wordpress
Gspot
Blogspot
Hubspot
True or False? Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.
True
False
Which of these is NOT a marketing call to action?
Click to learn more
Join today
Tweet @ us
Love what you do
CTA stands for...
Call To Action
Core Theme Authority
Current Thematic Approach
Calculated Test Administration
What is a CMS?
Content Mailing System
Content Mailing Supplier
Core Marketing Source
Content
Management System
Among following which option is more likely to drive genuine traffic to your website?
Optimizing PPC
Campaigns on Google adwords
Bulk emailing to every possible email address you
have in your contact book
FFA Websites
Sharing too many website links on facebook and
twitter
What is SEM?
Search Engine Mailing
Search Engine
Marketing
Search Engine Management
Simple Email Marketing
What is the first step for online marketing?
Identify goals
and objectives
Start blogging
Test keywords with Google AdWords
Focus on SEO
What is niche marketing?
Marketing to a random sample of your audience and
measuring the results for testing purposes
Marketing to a
target group of users who share common characteristics and are likely to buy
your products
A type of marketing involving the cooperative
efforts of a "for profit" business and a non-profit organization for
mutual benefit
A subset of guerrilla marketing where consumers do
not realize they are being marketed to
What is B2B marketing?
Blog to blog
Buyer to buyer
Business to buyer
Business to
business
Bitly is a
content curation tool
URL shortener
social network
social media management tool
What is the character limit for a single Tweet?
140
220
150
100
Which metric can you track with Facebook Ads?
All of these
Campaign reach
Cost per Click
Number of times each person saw your ad
Which of the following can be used to tag images on the web, for SEO optimization?
Photext
Image Text
Visual Text
Alt Text
Which of the following provides a form of paid advertising?
Google AdWords
Google Analytics
Google+
What does SEO stand for?
Special Entry Offer
Search Engine Orientation
Superior E-marketing Optimization
Search Engine
Optimization
means advertisers pay for every thousand displays of their message to potential customers
Cost
CPM
Fixed cost
CPC
Coverage
Which of the following is considered permission marketing?
Opt-in email
Content marketing
Pop-up ads
Affiliate marketing
Which of these is an advantage of email marketing?
All of these
Educating your customers
Easily measuring the results of a marketing
campaign
Delivering targeted content during each stage of
the customer relationship lifecycle
What are the benefits of social media marketing?
All of these
Niche marketing opportunities
Low barriers to entry
Amplified audience reach
Blogging is best used for:
All of these
Building thought leadership
Creating a point of engagement with your customers
Nurturing leads
What does PPC stand for?
Pay Per Connection
Pay Per Contact
Pay Per Click
Pay Per Customer
What is Google Analytics used for?
Advertising Analytics
Conversion Analytics
Mobile Analytics
All of these
Which of these is a type of online marketing?
All of these
Affiliate marketing
Email marketing
Content marketing
Which of the following does NOT provide certified Twitter analytics?
Adobe Social
Topsy
HootSuite
Google
Google Analytics can be used to directly track performance of
Websites & Social Media
Mobile Apps
& Websites
Mobile Apps
Social Media
Websites
ASO stands for
App Store
Optimization
Aggregated Sales Optimization
Augmented Search Optimization
Automated Search Optimization
Augmented Sales Optimization
What is the maximum animation loop length when marketing on LinkedIn?
1 minute
no limit
30 seconds
10 seconds
What is the top tool used in inbound marketing campaigns?
Email Blasts
Content
Affiliate Ads
Google Ad Words
What is the time limit for videos recorded on Instagram's video service?
15 seconds
6 seconds
30 seconds
10 seconds
Assisted Conversions Report in Google Analytics can be found under
Ecommerce
Goals
Multi-Channel
Funnels
Experiments
Attribution
What two halves make up the engagement metric?
Positive &
negative engagement
Organic and inorganic engagement
Inbound and outbound engagement
Social and paid engagement
